B2B Print Trade Shows 
Sword and the Script
JANUARY 20, 2018
As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. A page within the printed report document triggered the experience for investors.”.
Sword and the Script
SEPTEMBER 10, 2019
About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.
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Burrelles Fresh Ideas
APRIL 16, 2024
However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.
Sword and the Script
OCTOBER 24, 2017
The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 4) The channels that product B2B leads.
Sword and the Script
JANUARY 24, 2023
Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. Buy reprints and hand them out at a trade show. General Electric amplified its media coverage by buying all of the print ad inventory in The New York Times to announce its break up and spinoffs. Share in the company Slack.
Sword and the Script
JANUARY 9, 2018
How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. In B2B organizations, I’ve learned the sales people love an excuse to contact a customer without asking for something explicitly in return. 7) Share with industry forums and peer groups .
ImPRessions - Crenshaw Communications
MARCH 31, 2017
Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.
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