ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Agility PR Solutions

JUNE 27, 2024

In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. The secret weapon here is storytelling. Facts and figures are plentiful, yet engagement frequently remains elusive. However, not just any story will do.

Storytelling 105

Storytelling B2B Agency Marketing 105

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. B2B PR educates customers. B2B PR conveys expertise.

B2B 170

B2B Branding Brand Education 170

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Here’s why.

B2B 156

B2B Company Storytelling Retail 156

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Trade Shows 170

Trade Shows B2B Storytelling Marketing 170

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Instagram prioritizes visual storytelling through both feed posts and Stories. LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Branding Brand 88

Ishmael's Corner

NOVEMBER 23, 2014

After giving it another watch – even knowing the ending, the humor still slaps you across the face – I realized the video delivers a pain-free lesson in business storytelling. I love this storytelling technique. Uncategorized business storytelling PR professionals storytelling techniques video storytelling'

Storytelling 153

Storytelling Video Film B2B 153

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

B2B 170

B2B How To Instagram Reddit 170

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 124

Storytelling Examples B2B Chemicals 124

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Agility PR Solutions

FEBRUARY 2, 2022

These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results. The post Incorporating storytelling into your B2B influencer marketing appeared first on Agility PR Solutions.

B2B 94

B2B Storytelling Marketing Consumer 94

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

Storytelling 136

Storytelling Sports Mobile Software 136

ImPRessions - Crenshaw Communications

JUNE 14, 2018

After all, each client is distinct, and every B2B PR program is unique. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply. B2B PR rules that don’t always apply. Don’t mention competitors.

B2B 147

B2B B2C Enterprise Pitching 147

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. Poor storytelling will make an entry dead on arrival. They also work well for sales and marketing. Get creative with solutions.

Case Study 298

Case Study Study B2B Creativity 298

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 148

B2B Marketing Survey Software 148

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.

Storytelling 109

Storytelling B2B Creativity Technology 109

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. It depends.

B2B 137

B2B Branding Brand B2C 137

5W PR

MARCH 15, 2025

To build a strong online brand identity, you need three core elements working in harmony: visual design that captures attention and communicates your values, messaging that resonates with your audience, and storytelling that creates emotional connections. Let’s explore how to develop each of these components effectively.

Branding 78

Branding Brand Guidelines Storytelling 78

Agility PR Solutions

OCTOBER 18, 2023

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

B2B 114

B2B Technology Marketing Storytelling 114

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and crediblity. How to Combat the Fake News Frenzy in B2B PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Agility PR Solutions

JUNE 16, 2024

B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done.

B2B 114

B2B Study Storytelling Strategy 114

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

B2B 142

B2B Trends Video Course 142

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 111

Storytelling Communications Case Study Publicity 111

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . But can we say that for sponsored content ? Does it have the same impact as earned media? . Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. You can get all these posts on audio one week after they publish on the B2B Marketing and PR podcast and its on all the key platforms like Apple , Amazon and Spotify. 3 recent surveys predict #B2B #marketing budgets will get a boost in 2025 1.

Google 157

Google Course Survey YouTube 157

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 103

Storytelling Communications Case Study Publicity 103

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

As we all know, seamless UX just isn’t a given across all the industry publications where B2B brands want to be heard. Patrice Gamble, Director, Public Relations, recently told us about how platforms like Discord and Media.com give PR teams the means to meet on equal ground, and to work together to build shared trust and elevate storytelling.

Trends 320

Trends Mobile Twitter Consumer 320

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Visual Content Impacts Your Performance. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is particularly successful in B2B PR campaigns, where the sales cycle is long and the products complex. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Filling the funnel starts at the top, with awareness.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

As storytellers, we’re taught to show, not tell. Not every sector is exciting or accessible, especially in B2B technology. That turning point became part of a narrative that perfectly captured the maturation of the audio content sector. It made the brand more interesting, and best of all, media loved it. Insist on examples.

How To 310

How To Transportation Software Employee 310

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 106

B2B Study Company Leadership 106

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88