Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs.

Google 113

Google Guidelines Web B2C 113

Buzzstream

NOVEMBER 6, 2024

You can check out their original conversation about product-led digital PR on their blog. link] Orbit Media’s Blogging Statistics Survey : An annual survey providing insights into blogging trends and statistics. Is this something that’s only specific B2C? Um, in a B2C shoe space, their voice isn’t data.

Digital PR 83

Digital PR SEO Data Report 83

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Audience Insights – Demographics (B2C) and Firmographics (B2B). More specifically, Cision Impact Reports track: 1. Cision Impact Report.

Measurement 75

Measurement How To B2C Infographics 75

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Create social videos and infographics. Create social-friendly videos and infographics. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content.

Financial 108

Financial Industry Report Insurance 108

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Prohibition

APRIL 13, 2023

Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking. By repurposing your video content into blog posts, you can provide your audience with different ways to consume your content, as well as ensuring your content ranks higher on search engine sites.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Infographics 52

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Click here to read the entire e-book.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Prohibition

SEPTEMBER 19, 2024

This blog will delve deeper into how SEO can supercharge your writing skills and the benefits of using SEO insights to craft data-driven campaigns. Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. Enter SEO (Search Engine Optimisation).

SEO 62

SEO Engineering B2C Writing 62

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Templates range from social media posts to marketing collateral to infographics (and tons in between). Unsure how? Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Solo PR Pro

DECEMBER 5, 2017

While this social channel is tailor-made for naturally visual businesses, your client does not have to be a B2C business to benefit from Instagram stories. Direct users to a website, blog post or even a download. This infographic from Headway Capital provides a walkthrough of the why and how of using Instagram stories.

Instagram 40

Instagram B2C Infographics Leadership 40

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

OCTOBER 11, 2016

The Social Media Inflation Index 2016 [Infographic]. The same holds true for B2B and B2C. And don’t miss a post: subscribe to this blog by email here. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study. Social Sharing Fills Different Needs than Search.

Social Media 60

Social Media Study Media Survey 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. General Mills has a unique source for generating its content: Blog partners. And it makes perfect sense! Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). To gain further insights go to the blogs of your competitors and watch out for the newly published content. Blogs and articles. Infographics.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Beyond PR

AUGUST 4, 2016

Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Pin a blog post with a quote graphic.

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar.

Tools 125

Tools Analytics Software B2C 125