Remove B2C Remove Brand Remove Newspapers
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How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. Teach us (quickly).

B2B 139
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The Power of PR Newswires: An Essential PR Tool

Prohibition

Typically, these newswires have established relationships with thousands of media contacts worldwide, spanning newspapers, magazines, television stations, radio stations, and online publications. This broad coverage is invaluable for raising brand awareness. This can significantly boost your brand’s reputation and influence.

Tools 62
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. Companies use LINE for mainly B2C communications.

Marketing 107
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Benefits You Can Only Get From Social Media Marketing

Prohibition

The more traditional methods such as TV, radio, newspapers don’t have that guarantee that social media ads do – it is not as clear as to who you will reach. This is done through you, the advertiser, building the audience to reach with the ads, which gives you a guarantee that your ad is going to be in front of who you want it to be.

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How to Use Dynamic Listening to Reach New Customers

Cision

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. Understand the Present – Where is your brand now?

How To 149
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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

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The Top 10 PR Disasters in 2021

Prohibition

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 146