Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 6: What challenges do B2C content marketers face?

B2C 194

B2C Content Marketing Study Trends 194

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. INFLUENCER PROGRAMMING Consumers and media are increasingly turning to social to discover brands, products, and trends.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Our customers and prospects are consuming a crazy amount of content every minute of the day. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%). a year ago to 13.4%

Mobile 60

Mobile Study Survey Marketing 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Every one of the blogs that Forbes’ magazine featured in its “ 10 B2B Companies That Show What a Killer Blog Looks Like ” identifies the author of its posts.

Blogging 48

Blogging Employee Corporate Google 48