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The ContentMarketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2CContentMarketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.
Content developed without the benefit of buyer personas is likely to be generic. ContentMarketing' Though they’re fabrications, buyer personas are effective tools that allow you to be targeted, specific and concrete in your messaging. And less likely to engage. This post originally appeared on Spin Sucks. .
Newly released research from WordPress VIP provides an insightful overview on the state of contentmarketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.
Who: Sarah is a UK-based blogger, contentmarketer, speaker and mom. It’s a versatile template that works well for both B2C and B2B marketers. This calendar includes a 3-month at-a-glance calendar section, plus columns for social sharing and other assets such as free content and videos. 1: Sarah Arrow.
This post is based on our white paper “ Outside-The-Box ContentMarketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether contentmarketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.
Did you know that over 60% of businesses don’t have a documented contentmarketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next contentmarketing plan: What exactly is contentmarketing?
Last year, 90 percent of B2Cmarketers used contentmarketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of ContentMarketing Institute.
A newly released study from small bizcontent marketing platform Matcha illuminates what’s working and what’s not in contentmarketing for small businesses and e-commerce stores. The post What’s working in contentmarketing? The […].
ContentMarketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset. 6 Key Facts About the State of ContentMarketing.
Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for contentmarketing, which is frequently praised for creating more leads compared to other strategies.
Internal Communication PR Best Practices Public Relations Social Media B2B B2C business ContentMarketing Organic Growth Partnerships public relations social media target audience writing'
Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? ContentMarketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. ContentMarketing. Why the contrast?
3 statistics from the newest B2B ContentMarketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most contentmarketing efforts. I had a chance to be a judge for the annual contentmarketing awards hosted by the ContentMarketing Institute (CMI) this year.
“Contentmarketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in contentmarketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that contentmarketing is about to take a big leap—thanks to a few key factors.
Visual Content Impacts Your Performance. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. According to the ContentMarketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. About Seth Gilpin.
When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. When most of us sit down to research where to bank, we’re not really jumping for joy.
Hopefully we learn a few contentmarketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. ContentMarketing Lesson #1: Make it useful and timely. ContentMarketing Lesson #2: Showcase stellar examples.
Adobe Summit is also great for B2B marketers and contentmarketers, as well as anyone that’s looking to learn a lot more about building a great journey for customers because this event is all about developing excellent customer experience.
Did you know that 47% of B2B marketers and 34% of B2Cmarketers don’t measure contentmarketing ROI? Another reason why marketers don’t measure contentmarketing ROI is that they simply don’t know how to do it. Following is a list of 15 contentmarketing metrics that you should measure: 1.
If you’re curious about contentmarketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis]. We’re curious, too.
Contentmarketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used contentmarketing tactics.
That’s where your contentmarketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.
When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2Ccontentmarketing trends and AI that implies there will be explosive growth in tech adoption. It’s not that contentmarketers aren’t interested in tech.
“Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern ContentMarketers. Because of this, video adoption will continue to rise not just with audiences, but also marketers.
The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the contentmarketing and thought leadership.”. Comparing B2B and B2C answers. There were also some noticeable differences when comparing answers by market segments.
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. CONTENT STRATEGY AS A COMPETENCY. Altimeter ). Optimized for search engine algorithms.
In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2Cmarketers (especially in the retail domain).
This post was inspired by our free “ Outside-The-Box ContentMarketing for PR ” white paper. How do you stand out with content? Contentmarketing is far from dead. It just requires creating content that’s a little outside-the-box. Want more ways to stand out with content? Infographic?
Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2Cmarketers believe their organization’s contentmarketing program is effective.
The best way to stand out from the noisy crowd is by employing a few tricks of the contentmarketing trade. As you work on your contentmarketing strategy, keep these in mind: Talk to your audience, not at them. Knowing this goes a long way toward making your social media marketing successful. Use keywords.
Facebook and Instagram are currently the go-to social networks for B2Cmarketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.
And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good contentmarketing initiatives begin by getting everyone on the team in agreement with campaign goals.
Another trend that grew in ’21 is authentic, purpose-driven marketing. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Happy New Year!
Regular readers know I bought into the concept of “ contentmarketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.
Staying on top of your game is a must when it comes to contentmarketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.
Every contentmarketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Contentmarketers are asked to serve nearly every department in the business. The problem? So how do they do it?
Eighty-three percent of B2Cmarketers and 84 percent of B2B marketers say sales is an important contentmarketing goal, according to an annual report by the ContentMarketing Institute and MarketingProfs. But generating revenue from your content is easier said than done.
As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and contentmarketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. What clients will I work on? What will I get at Prohibition?
Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.
They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts. Having these ambassadors attend your event increases engagement rates and results in vast amounts of multimedia content. Best Practices Featured ContentMarketing social media tip sheet'
Like other companies that have mastered contentmarketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Contentmarketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.
Our recent blog covering the relationship between SEO and PR shared the good news that contentmarketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective contentmarketing these days?
Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘contentmarketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?
Contentmarketing has evolved, but only 38 percent of B2Cmarketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of contentmarketing is most challenging?
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