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Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, contentmarketing, and social media marketing to create prospects and turn them into customers.
be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Contentmarketers will find new allies in PR.
In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. At Prohibition PR, we deliver impactful and successful PR campaigns for a range of B2B and B2C brands. or give us a bell on: 0113 4304 160.
When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include contentmarketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.
You can also use shorter ‘clips’ to tease longer videos or productlaunches while encouraging people to watch the entire long video content on the company website or YouTube channel. You can share them as standalone posts or use them as part of a broader, social media campaign, both organic and paid.
Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Get in contact today to find out how we could help you!
If you’re a B2C organization targeting newlyweds or parents, you might go for something a bit more casual and bubbly. Consider adding some gifs pertaining to your business’ excitement about new productlaunches or feature updates. Provide Latest News Releases. It’s ok to add a little bit of humor within certain media channels.
It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s productlaunch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!
It’s traditionally looked at as something to strive for when announcing personnel changes, productlaunches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.
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