This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As most PR agencies know, socialmedia is not just for B2C companies anymore. With the help of socialmedia, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into socialmedia, as they may not see its value.
As with any other tactic in our PR arsenal, socialmedia can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality socialmedia voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.
As with any other tactic in our PR arsenal, socialmedia can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality socialmedia voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.
Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. The media responses helped our client understand the landscape, and we did manage to secure top-tier consumer tech coverage! . Tech tools for staying connected .
In this era of creating meaningful and engaging content many brands are experimenting with video across their socialmedia channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on socialmedia.
As always, we’ve been keeping our eye out for some exciting and stand-out socialmedia and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on socialmedia. Let’s take a look! Brilliant campaign!
At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.
We thought this was a creative way to highlight an important and sensitive issue – whilst also generating some great brand awareness. It generated lots of engagement on socialmedia and was also picked up by most news outlets. ??Boris Great work Gymshark! Boris Johnson Pops Up Outside Blackpool Jobcentre.
Socialmedia adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.
Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “socialmedia&# thing.
Sharing the latest socialmedia updates you don’t want to miss – here’s what’s new. The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. Instagram has opened this up to eight new markets including the UK!
You may have heard the controversy among media professionals about whether or not socialmedia affects search engine optimization. More specifically, encouraging link shares should be the ultimate socialmedia strategy that organizations use to boost SEO. Optimize Your SocialMedia Pages.
Engage with the blogger on socialmedia first, personalize your outreach, read and follow any requirements, and provide high-quality content. Socialmedia livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.
It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. See if it can be repurposed into socialmedia visuals and/or used to generate fast pitch ideas. Do they have marketing collateral?
I’ve held on to a theory for a while now: Socialmedia and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”
As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, socialmedia, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. What will I get at Prohibition?
It’s just over a month into 2025 and weve already seen a big shift in how consumers are using socialmedia. With new platforms, features and trends emerging all the time, its no wonder socialmedia has changed the way we consume news. Video Content (Still!) Wondering what the key difference is to previous years?
I’m in B2B, not B2C. SocialMedia won’t work for me.”. You see, many B2Bs actually have TWO opportunities for using SocialMedia to drive engagement and sales. So your socialmedia efforts can target them in much the same way a B2C targets its customers. To that I say, “Poppycock! Balderdash!
We’re here to help you stay on top of the latest socialmedia updates. This month our focus is of course on Instagram Threads, the latest socialmedia app to hit our screens. There have also been some other updates this month – check out the latest here. This is a new text-based app set to rival Twitter.
Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid socialmedia advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that socialmedia marketing has over those traditional methods.
With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.
Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Here’s a crazy statistic: nearly one-third of people, worldwide, access socialmedia frequently. In the United States, 81 percent of Americans are on socialmedia. That’s precisely 2.34
A few years ago, this attitude would have been unthinkable – the office, the place where people used to work in a concentrated, creative and focused way, is now supposed to be a pure “networking place-to-be”? I recently overheard this statement at the next table over lunch. remains to be seen.
With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .
Some big changes are heading our way in the socialmedia advertising space. This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users.
The world of socialmedia is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Get in contact today to find out how we could help you.
The world of socialmedia moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest socialmedia updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC).
Bringing you another round-up of the latest socialmedia updates, as AI continues to infiltrate, check it out below. These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. These small reel updates will be well received by content creators far and wide.
Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of socialmedia. This is great news for socialmedia managers everywhere! Check out the latest updates below! Get in contact today to find out how we could help you.
When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your socialmedia advertising. TikTok trends insights TikTok has shared its ‘What’s Next: In Action’ report , which is a must-read for all those working in socialmedia.
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. 2. Listen to socialmedia conversations about the topic : Look for gaps and areas of high interest. It must be interesting, different, and creative. Why are these brands so content focused? Call 888 243 3470.
As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, socialmedia, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Why work at Prohibition? Who we are looking for?
For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing socialmedia data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.
There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.
What’s hot – and what’s not in socialmedia right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 socialmedia trends at Morningstar. SocialMedia Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?
From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing socialmedia advertising world.
Amid Brexit (yes, it’s back), Twitter chaos and TikTok’s algorithm changes – there’s lots to keep up on in the world of socialmedia – take a look at our round-up of updates below! Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts.
With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other socialmedia sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.
User generated content (UGC) has become a critical component of socialmedia marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your socialmedia strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?
TikTok has truly taken the socialmedia world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing socialmedia app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.
Artificial Intelligence (AI) is completely transforming how we consume media. With the socialmedia landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!
Let’s take a look at the PR and socialmedia campaigns that both caught our and the UK media’s attention! Unsurprisingly, it went down a treat on socialmedia and was picked up by most news outlets – highlighting that sometimes, being bold with a simple but effective stunt can really pay off.
Preparing for Q4 socialmedia campaigns? Catch up with the latest updates that you need to be aware of in our socialmedia round-up below. Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust. Planning for 2024 already?
Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content