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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276
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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150
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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150
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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. The media responses helped our client understand the landscape, and we did manage to secure top-tier consumer tech coverage! . Tech tools for staying connected .

Agency 310
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How to make the most of video content on social media to help your business

Prohibition

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149
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Our Recent Favourite PR and Social Media Campaigns

Prohibition

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look! Brilliant campaign!

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Marketing Communications

Onclusive

At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.