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Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
Creativity strikes back. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. Starting in 2013, brands started hiring journalists to work on their content programs.
Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.
Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. Similarly, B2C marketers report similar success. Surveys & Research.
The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Get creative with compliance. Trust me.).
Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1
Using strong imagery and visual creatives can really do the talking and work wonders for content. The following video and drawing that went viral sums it up quite well. The clever image led campaign featured mis-matched items, such as ice cream in a nugget box and fries in a McFlurry tub, to highlight the message. Goodbye, knighthood.
TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.
Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.
You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed. This can help you save time and money on content creation , while still maintaining a strong, engaging social media presence.
Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Warner Bros.
According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Getting around that obstacle calls for creative thinking.
Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.
Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. Similarly, B2C marketers report similar success. Surveys & Research.
Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. Source: Unzipped ). Branded History Museums.
New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok users want the platform to stay a creative, authentic channel for human-to-human interaction. Why TikTok? . million likes. .
TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. This dispute implies a potential shift in content creation strategies for TikTok marketers.
Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.
Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Promote your high performing pins to help take them viral. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), With more than 1.65 Regularly export metrics to keep track of trends.
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