Remove B2C Remove Creativity Remove Viral
article thumbnail

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

article thumbnail

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Creativity strikes back. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. Starting in 2013, brands started hiring journalists to work on their content programs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How can brands benefit from TikTok influencers?

Prohibition

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118
article thumbnail

Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62
article thumbnail

Top five PR Disasters of 2022 so far

Prohibition

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62
article thumbnail

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71
article thumbnail

She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Warner Bros.