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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Do know that you don’t always need a Big Idea.

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