ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age.

B2B 156

B2B How To Privacy Retail 156

Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.

Ethics 62

Ethics Creativity Privacy Training 62

Prohibition

SEPTEMBER 26, 2024

Navigating the Ethical Landscape As with any powerful tool, the use of AI in influencer marketing comes with ethical considerations. Brands that navigate these ethical considerations successfully will build trust with both influencers and audiences, leading to more meaningful and effective partnerships, that will benefit all parties.

Brand 62

Brand Branding Marketing Ethics 62

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. And its clear people do want businesses to act ethically , but they are by far more concerned with the core competencies of a business such as delivering high-quality products or services and good customer experiences.

Brand 112

Brand Branding Survey Customer Service 112

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. estimated in June.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 26, 2023

The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space. Regulatory concerns aside, marketers will increasingly prioritize Gen-Zers and Millennials, and those segments are browsing, gaming, and now, shopping on TikTok.

Writing 211

Writing Communications Marketing B2B 211

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62