Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). And they’re investing in great content.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 211

Writing Communications Marketing B2B 211

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 90

Advertising Advertising B2C Retail 90

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Individual stories and personal experiences help make those connections; they are real and often more persuasive than abstract arguments.

Policies 59

Policies Publicity Community Construction 59

PR 20/20

JUNE 25, 2019

And it’s not just B2C. One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. Storytelling with the Cognitive Content Hub™. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. We do have some overlap, but not like a traditional B2C or B2B organization. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Similarly, B2C marketers report similar success. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Enable direct engagement with prospects and customers.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 213

Marketing Content Marketing Data Social Media 213

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Branded content can help a company differentiate its offering through insights and thought leadership. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Contently - Strategy

MAY 10, 2024

Recognizing these hurdles is the first step towards overcoming them and unlocking the potential of video content to enhance thought leadership. Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. 5 Video Content Ideas to Increase Thought Leadership 1.

Leadership 89

Leadership Video B2C Interviews 89

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. Leadership must put the same care and attention to messaging, recruitment of ambassadors, and internal communications to be ready for what hasn’t happened. One piece of advice for today’s crisis plans?

Brand 160

Brand Branding Film International 160