B2C Product Launch Technology 
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.
ImPRessions - Crenshaw Communications
APRIL 21, 2016
For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set. Social media is just as important, if not more, than in B2C.
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5W PR
JANUARY 16, 2020
That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service. To boot, AI, machine learning (ML) and natural language processing (NLP) technologies are more commonplace. That promotes realness, authenticity, and transparency.
Communications Conversations
JUNE 14, 2018
At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit.
Beyond PR
APRIL 5, 2018
With technology at the level that it is at now, ignorance is no excuse for any communications team. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle.
Prohibition
FEBRUARY 2, 2024
It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!
OnePitch
APRIL 14, 2022
She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.
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