Ishmael's Corner

AUGUST 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Communicator’s Guide to Deciphering Acronyms appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications.

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Storytelling Agency Communications Publicity 170

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

B2B 170

B2B How To Instagram Reddit 170

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling B2C B2B Consumer 62

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

B2C 120

B2C Content Marketing B2B Mobile 120

ImPRessions - Crenshaw Communications

JUNE 14, 2018

They may also be reached through storytelling. As a principal analyst at Forrester put it, “Like it or not, B2B just got B2C-ed; the consumerization in B2B is here to stay.” See our earlier post for B2C tips for adding life to B2B programs. Salesforce and Slack have broken this rule to their benefit. Don’t mention competitors.

B2B 147

B2B B2C Enterprise Pitching 147

Polaris

DECEMBER 15, 2014

It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.” We’re still looking at our analytics but it appears the best source of leads was a syndicated post published on Social Media Today: Creating a Content Strategy for B2B and B2C Marketing Success.

Blogging 156

Blogging B2C Social Media Facebook 156

The Resolution Blog

OCTOBER 15, 2019

Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world. Key Takeaway?—?Add Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Let’s get started.

Leadership 106

Leadership Brand Branding How To 106

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. At Contently, I think you know how much we value storytelling by now.

B2B 138

B2B Branding Brand B2C 138

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

5W PR

JUNE 10, 2024

BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review. The impact creates connections, drives credibility, and consistent media coverage with top-tier outlets.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Our expectation for B2C consumption is permeating our B2B buying behaviors. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. When : July 17 from 3:55 p.m. -

Storytelling 63

Storytelling B2B Content Marketing Data 63

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Put on that creative storyteller hat and let ‘er rip. Let me give you an example. Financial apps that help you grow your savings? Pros/Cons of online loans versus local banks?

Pitching 100

Pitching Real Estate Banking How To 100

Prohibition

OCTOBER 19, 2022

The importance of storytelling in PR . At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). But a lot of them stuck it out. They painfully got buy-in across their org and learned about the business side of marketing.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

MARCH 1, 2017

With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers. Use classic storytelling technique with a beginning, middle and end. Here are some bonus tips to keep your Snapchat Stories lively and your content shareable. Let your imagination go wild.

Video 120

Video B2B B2C Survey 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Beyond PR

JUNE 21, 2016

According to Content Marketing Institute’s 2016 content marketing benchmarks, 82% of B2C and 79% of B2B marketers use video as a tactic. “If However, that’s good news for marketers who understand the value of storytelling and production. Not every story is best communicated via animation.”

Content Marketing 73

Content Marketing Video Trends Marketing 73

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 211

Writing Communications Marketing B2B 211

Prohibition

APRIL 12, 2024

Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. Recently, several major updates have captured the attention of users and marketers alike – check them out below. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Infographics 52

Prohibition

OCTOBER 25, 2022

The importance of storytelling in PR. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. For more interesting articles from us check out these posts: Five reasons why public relations is important for brands.

Strategy 71

Strategy Branding Brand B2C 71

Solo PR Pro

APRIL 2, 2019

On the B2C side, a similar finding is true. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers.”

Content Marketing 45

Content Marketing Report Trends B2C 45

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 90

Advertising Advertising B2C Retail 90

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Strategy 62

Strategy Marketing B2C SEO 62

Prohibition

AUGUST 14, 2024

Creativity and Storytelling: While AI can assist in crafting pitches, the most compelling stories often come from human creativity and the ability to connect dots in unexpected ways. Emotional Intelligence : AI can’t replicate the understanding of human emotions and social dynamics that experienced PR professionals bring to the table.

Media Relations 62

Media Relations Media Pitching B2C 62

Prohibition

FEBRUARY 7, 2025

Storytelling Revamp As strong brand storytelling continues to rule, compelling narratives are more important than ever. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Social Media 62

Social Media Trends Media Video 62

Prohibition

DECEMBER 16, 2022

This was a great example of a relatable campaign which through creative storytelling, seeks to establish an emotional connection with its customers, and more importantly, place them at the forefront of their activations. It also highlights how having strong video content can work well to achieve quality media coverage.

Creativity 71

Creativity B2C Enterprise Examples 71

Contently - Strategy

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. Is your brand’s messaging and positioning woven into all communication?

Strategy 93

Strategy SEO Analytics Content Marketing 93