Ronn Torossian

DECEMBER 19, 2024

Explore how financial institutions are revolutionizing customer engagement through data driven digital marketing strategies and personalized banking experiences The post The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance appeared first on.

Financial 195

Financial Data Strategy Banking 195

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. The campaign issued a call-to-action for users to “Break Up With Your Bank.”

Banking 327

Banking Financial Employee Technology 327

NewsWhip

FEBRUARY 28, 2022

The post Brands can’t bank on TikTok alone. From what we can tell, it seems that being accessible across all social media is what builds a powerful influencer, and brands should keep in mind that TikTok is just one slice of the pie. For more about influencers on social media apps, check out our blog about Instagram brand partnerships.

Banking 97

Banking Branding Brand Instagram 97

Sword and the Script

MARCH 21, 2023

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. Or even more likely, today, simply digits. The only reason money has value is that we say it does.

Banking 81

Banking Financial Web B2B 81

Ronn Torossian

AUGUST 21, 2017

Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers. Now, though, it seems the company has followed that up by having to admit it may have accidentally closed or restricted real accounts as well.

Banking 230

Banking Employee Report Blogging 230

NewsWhip

SEPTEMBER 16, 2022

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers.

Banking 78

Banking Community Branding Brand 78

PR for Anyone

SEPTEMBER 20, 2023

She explains the pros and cons of setting up a joint bank account, a trust, and power of attorney. This experience inspired Kay to write her best-selling book called “MemoryBanc® Your Workbook for Organizing Life” She is also a professional money manager who helps families manage cash flow, bill payments, and protect against fraud.

Banking 264

Banking YouTube Instagram LinkedIn 264

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. Repetitive tasks and back-end office functions will be more automated. At the same time, the pressure will grow for highly personalized media, customer and stakeholder communications.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

APRIL 21, 2021

We should bank a full roster of topics that they can easily discuss with media with little prep time. Gauge the journalists’ attention by asking what else they’re working on and how you can incorporate your company into that article. As PR pros, we understand the value of the “thought capital” that executives and subject-matter experts offer.

Report 361

Report How To Pitching Banking 361

Ronn Torossian

SEPTEMBER 5, 2018

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization.

Creativity 207

Creativity Communications Banking Energy 207

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Credibility is like money in the bank for brand reputation. When a problem occurs or a crisis situation hits, a stellar reputation and solid relationships are like money in the bank. Yet a glowing profile or positive review is fully capable of moving a customer through the funnel.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. Earned media is our bread-and-butter, but social sharing is the fastest way to create a two-way conversation with potential customers and partners. How about 50%?

Banking 310

Banking Creativity B2B Conference 310

Ronn Torossian

APRIL 26, 2022

The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders. Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore.

Banking 195

Banking Retail Technology Branding 195

Ronn Torossian

APRIL 5, 2021

In November, a Bank of America study substantiated the same by disclosing that Gen […]. Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc.

Banking 195

Banking Retail Study Report 195

Ronn Torossian

NOVEMBER 9, 2023

Financial institutions, whether banks, investment firms, or fintech startups, rely heavily on their […] The post Strategies for Navigating Finance PR appeared first on. Finance PR involves much more than just disseminating press releases.

Strategy 195

Strategy Banking Financial Reputation 195

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. In a letter posted on Twitter, Mnuchin reported that he had held a call with major bank CEOs and denied a “brewing economic crisis no one knows about,” as Salon’s Matthew Rozda put it. The NRA retrenches.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Tap professional PR expertise: Silicon Valley Bank Unlike the Open AI fiasco, the trigger for Silicon Valley Bank’s well-documented collapse was actually a pure PR mistake, and a huge one at that. SVB put out a fatally flawed press release that was meant to strengthen its financial position but had the opposite effect.

Banking 212

Banking Nonprofit Twitter Advertising 212

Institute for Public Relations

AUGUST 6, 2024

After years of skepticism in the wake of the 2008 financial crisis, the global banking industry has clawed its way back and regained the trust of customers and employees. The report conducts a deep dive into the financial services … Continue reading Why Are Banks the Most Trusted Sector Within Financial Services?

Banking 52

Banking Financial Employee Crisis 52

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently. This type of situation is relatively common in professional services companies or law firms, where there are deep and overlapping vertical specialists who cover many areas. Start small .

Media 323

Media Interviews Financial Construction 323

Cision

JUNE 7, 2017

I asked for and got a meeting with the president of a $40 billion bank. What does a strong digital footprint mean for my business? If I have a call with a potential client and they Google me, it’s impressive. When I walked into his office he said, “Do you know what happens when you Google you?”

Google 319

Google Reputation How To Television 319

Agility PR Solutions

MARCH 15, 2023

As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence.

Banking 167

Banking Report Communications Publicity 167

Agility PR Solutions

DECEMBER 12, 2021

Thankfully, there are tons of ways for small businesses to get some good PR without having to break the bank. Campaigns can be expensive, and without the proper expertise, it’s hard to make sure they’ll be successful. Here are some tips […].

Small Business 167

Small Business Creativity Banking Publicity 167

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

A legal or risk-management expert may be able to speak about how a new anti-money laundering regulation impacts financial institutions overall, but not how it affects a specific bank or client company, for example.

Interviews 310

Interviews Media Banking Media Training 310

Agility PR Solutions

MAY 11, 2023

Are you looking for ways to elevate the visibility of your business without breaking the bank? You may actually be surprised to learn that many effective public relations techniques can help you build awareness and recognition quickly and cost-effectively.

Banking 165

Banking Blogging Publicity Branding 165

Prowly

JULY 15, 2019

Here are four excellent design tools to kickstart your social media without breaking the bank. Content creation doesn’t have to be tricky or expensive. The post 4 Slick Design Tools to Manage Your Small Business’s Social Media appeared first on Prowly Magazine.

Social Media 151

Social Media Tools Banking Small Business 151

Onclusive

JULY 13, 2016

Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.

LinkedIn 150

LinkedIn Banking Leadership Creativity 150

PRSay

MARCH 25, 2022

Unlike dollars, euros and other traditional currencies, cryptocurrencies are not backed by governments, central banks or, for the most part, by physical assets. Cryptocurrency owners typically store their tokens in “virtual wallets” that resemble online bank accounts. Investors trade these tokens as they would stocks.

Banking 183

Banking Technology Guidelines Sports 183

ImPRessions - Crenshaw Communications

MAY 11, 2020

An in-depth survey doesn’t have to break the bank, however. And many of these firms offer vast market experience and influence, partnering with them for a bespoke research project comes at a premium price. .

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

MAY 9, 2020

We earned the honor for our creative campaign that launched just before Valentine’s Day and urged consumers to “Break Up With Your Bank”and discover the advantages of credit unions. Dorothy Crenshaw and Marijane Funess were presented with the award at the 2014 Big Apple Awards Gala.

Communications 156

Communications Banking Financial Creativity 156

Agility PR Solutions

FEBRUARY 23, 2020

2018 marked the first year in the Federal Home Loan Bank of Chicago’s (FHLBC) three-year journey towards achieving its diversity […]. Within the Federal Reserve System alone, we have seen only one African American and seven women as presidents in its 105-year history.

Financial 148

Financial Banking Communications System 148

Cision

JULY 26, 2017

Here is a list of categories and selected subtopics (note that there are specific targeting opportunities within each subtopic as precise as “Likely to dine at Starbucks,” and “Bank with Fifth Third Bank.”): Auto -> (loans, owners by vehicle type). Dining -> (Dining categories, Dining restaurants).

Social Media 233

Social Media How To Insurance Insurance 233

Contently - Strategy

SEPTEMBER 21, 2021

You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. One of my favorite examples is Bank of America’s “ Bees of One Bryant Park ,” which showcased the company’s climate change initiative through the story of the 300,000 (!)

Branding 144

Branding Brand Banking Survey 144

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm.

Industry 316

Industry Fashion Travel Tourism 316

Deirdre Breakenridge

OCTOBER 3, 2016

Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. We’ll always have to navigate our own personal bundles of bias. At least I can question my bias or that of other people’s. We sense, we question, we create, whereas machines simply process.

Data 0

Data Tools Technology Banking 0

Cision

AUGUST 13, 2020

These eight tools can help you improve your organization, story ideas, and even your overall writing skills without breaking the bank.

Tools 120

Tools Journalism Banking Writing 120

Agility PR Solutions

MARCH 3, 2019

According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via […].

Skype 128

Skype Report Branding Brand 128