Sword and the Script

MARCH 5, 2024

Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’” Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020.

Software 130

Software B2B Pitching Data 130

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Internally, data can inform our PR strategy and make our branded content better and more engaging.

Trends 157

Trends Privacy Data Reputation 157

Cision

SEPTEMBER 14, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. This could be an improvement in reputation, increase in sales, stronger relationships, etc. Create a plan.

Communications 0

Communications Banking Measurement Public Affairs 0

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise.

Branding 54

Branding Brand Trends Social Media 54

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 120

Social Media Conference Media Corporate 120

Communications Conversations

JUNE 8, 2017

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113

Banking Sports Financial Corporate 113

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Governance models define everything from the structure, roles, and responsibilities of a crisis management team, straight through to the internal escalation processes.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Landis PR

SEPTEMBER 21, 2023

My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes. It is the strategy of the organization, the policies (both internal and external) and the execution. Those efforts are recognized and that helps differentiate your brand. Values-aligned is more than outcomes.

Company 64

Company Employee Community Healthcare 64

Mark My Words

NOVEMBER 6, 2017

When does the reputational damage incurred by being hauled across the coals for using tax havens outweigh the financial benefits? Granted, siphoning wealth through a Maltese bank to buy a Lithuanian shopping mall isn’t exactly John le Carre levels of sinister. Increasingly it seems the rich have a dilemma.

Banking 60

Banking Journalism Reputation Financial 60

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Bank (nominated by Monica Wiant). Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. He said to me, “We're looking for someone with deep expertise in finance, is that you?”

How To 104

How To Fashion Banking Industry 104

PR in High Definition

MAY 26, 2021

Customer experience is now the key brand differentiator , above service or product. Through your customer comms and marketing there are other simple ways to give back and to demonstrate how much your customers mean to you, without breaking the bank. Here’s five of them: Think beyond product or service updates.

B2B 62

B2B Banking Corporate Internal 62

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. This is one example of many that I could have chosen.

Groups 62

Groups Employee Leadership Examples 62

Beyond PR

SEPTEMBER 26, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. The first step to successful measurement is discovering what outdated tactics your brand continues to use. Use Insights For Continued Improvement.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. And we look at your leadership and reputation. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times.

Ethics 71

Ethics Training Financial Survey 71

Sword and the Script

DECEMBER 3, 2016

Definitions of PR often count words like credibility, reputation and third-party validation. Don’t miss these useful posts: Brands Be the Content Customers Want…Not Next to It [UML]. Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market.

Marketing 60

Marketing B2B Content Marketing Training 60

Communications Conversations

OCTOBER 24, 2019

Because of this job, I’ve had the opportunity to work with the biggest Fortune 500-level brands in the Twin Cities. Life Time, Medtronic, General Mills, Toro, UHG and US Bank are just a few of the companies where these people work. I have a reputation as someone who’s connected. And in many cases, I like to help!

Social Media 79

Social Media Media Groups Blogging 79

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Repetitive tasks and back-end office functions will be more automated.

Trends 407

Trends Communications Employee Corporate 407

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. And we look at your leadership and reputation. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Norton's Notes

JULY 29, 2015

Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

Rock the Status Quo

JUNE 18, 2015

As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture. Online, trust is built on a foundation of reputation, consistency, professionalism and demonstrated expertise. Inconsistent brand clarity. Poor quality.

Banking 100

Banking Small Business Reputation Social Media 100

PR in High Definition

JULY 28, 2021

And that includes brands too. In fact, we’re increasingly seeing brands take a stance on polarising topics to show their audience that they too are entitled to an opinion and are ‘in the know’ of what’s going on. And it can have repercussions on their reputation. Take your time to catch all the details.

Social Media 71

Social Media Exercises Banking Employee 71

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. How do you cope with all the external and internal information available to build this picture? In real time? This is not just a consumer story, of course. Or likely to be.

Communications 60

Communications Public Affairs Government Reputation 60

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. But at Presspage, we never forget you’re in a people business, building a positive profile for your brand amid the hubbub of global conversations and opinion leadership.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. But at Presspage, we never forget you’re in a people business, building a positive profile for your brand amid the hubbub of global conversations and opinion leadership.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Contently - Strategy

JANUARY 17, 2024

But the consequences of non-compliance can be severe — ranging from hefty fines to reputational damage. By leveraging data-driven insights, financial institutions can provide targeted content and recommendations, such as investment strategies or banking solutions, which resonate with the unique circumstances of each client.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Misinformation is an international threat. WE Study finds brands must get more practical in addressing society’s problems. Are managers and employees held equally accountable for ethics violations? Are some topics off limits for CSR and CSJ? Be aware of your biases : .

Ethics 73

Ethics Sports Employee Privacy 73

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JULY 16, 2024

Like any reputable content, they inform a target audience. But, city studies have other higher-level goals, from SEO to brand awareness. Still, this type of content’s three big goals are to increase DA, expand brand awareness, and improve SEO rankings. Maybe you are a fully digital brand and location doesn’t matter.

Study 62

Study Pitching How To Data 62

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

Cision

JANUARY 14, 2016

But, you will need to make break-neck efforts (and break the bank) to build up a sizable following and make some impact. Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? What are the unorthodox social networks? How much time can you allocate?

Marketing 120

Marketing Pinterest Mobile Social Media 120

ImPRessions - Crenshaw Communications

MAY 11, 2018

On Tuesday Michael Avenatti, the ubiquitous and cable-news-friendly attorney who represents Daniels, released bank records of payments to Cohen’s company from several surprising entities. It’s particularly ill-chosen because Novartis isn’t a stranger to reputation problems. Those named were clearly caught flat-footed.

Brand 136

Brand Branding Real Estate Policies 136

MaccaPR

AUGUST 5, 2015

Bylined Bloggers Suggest You Have a Broad Bank of Talent. What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.

Blogging 48

Blogging Employee Corporate Google 48