This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As International Womens Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminala leading financial services communications agencyshare their insights on womens evolving role in financial PR.
The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Ben Stuart, CMO, Bank of the West. “I Jennifer Bowcock, VP, Global Communications, Dolby.
What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bankcommunications team in Amsterdam, we had to find out more.
Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.
Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team?
Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. There are caveats to this.
What this police department is doing to engage with their community on social media and how they’ve integrated social media as a core part of their crisis communications and emergency management plan is simply inspiring. It’s a conversation that impressed and inspired me. I hope it does the same for you. Running time: 56:40.
But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions.
This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.
With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,
We earned the honor for our creative campaign that launched just before Valentine’s Day and urged consumers to “Break Up With Your Bank”and discover the advantages of credit unions. The post Crenshaw Communications Wins 2014 Big Apple Award From PRSA appeared first on Crenshaw Communications.
We should bank a full roster of topics that they can easily discuss with media with little prep time. The post How To Convince A Reporter to Cover Your Story appeared first on Crenshaw Communications. Gauge the journalists’ attention by asking what else they’re working on and how you can incorporate your company into that article.
The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Once bastions of stability with grand lobbies and personal relationships, banks now face competition from sleek apps offering innovative services and unparalleled convenience. Nonetheless, the environment has evolved.
We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. The post A PR Pro’s Letter to Santa Claus appeared first on Crenshaw Communications. It’s also a great way to amplify our earned stories.) How about 50%?
A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. Corporate Communications Employee Communications corporate communications trends employee communications trends' And yet there’s Lotus Notes.
Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Credibility is like money in the bank for brand reputation. When a problem occurs or a crisis situation hits, a stellar reputation and solid relationships are like money in the bank.
For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Does your organization communicate confidential information and trade secrets via email?
Speaking at a webinar organised by the CIPR Crisis Communications Network , Younger explained that reputation is shaped by two key factors: capability and character. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation.
2018 marked the first year in the Federal Home Loan Bank of Chicago’s (FHLBC) three-year journey towards achieving its diversity […]. Within the Federal Reserve System alone, we have seen only one African American and seven women as presidents in its 105-year history.
It’s on every communications professional’s “worst” list. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. The post The PR “Losers” of 2018 appeared first on Crenshaw Communications. Let’s get the bad news out of the way first.
In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Getting employees involved in being communicators naturally leads to engagement.” Find the story behind the news. Show don’t tell.
A legal or risk-management expert may be able to speak about how a new anti-money laundering regulation impacts financial institutions overall, but not how it affects a specific bank or client company, for example. The post 5 PR Tips For Managing Tricky Media Interviews appeared first on Crenshaw Communications.
It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.
It’s about building and maintaining trust, managing reputations, and communicating complex financial matters to diverse audiences. Financial institutions, whether banks, investment firms, or fintech startups, rely heavily on their […] The post Strategies for Navigating Finance PR appeared first on.
Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.
The post Brands can’t bank on TikTok alone. From what we can tell, it seems that being accessible across all social media is what builds a powerful influencer, and brands should keep in mind that TikTok is just one slice of the pie. For more about influencers on social media apps, check out our blog about Instagram brand partnerships.
Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.
They didn’t trust the bank. The bankingcommunity has some unique dynamics… Scar tissue. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. Or even more likely, today, simply digits. The only reason money has value is that we say it does.
By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts. Bank on that. Crisis Communications' photo by: Orange Steeler.
Tying outcomes to communications has long been a challenge. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. What metrics are communicators tracking? On donations?
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.
March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government.
An in-depth survey doesn’t have to break the bank, however. The post Fresh Data: The PR Answer To No News appeared first on Crenshaw Communications. And many of these firms offer vast market experience and influence, partnering with them for a bespoke research project comes at a premium price. .
For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently. This type of situation is relatively common in professional services companies or law firms, where there are deep and overlapping vertical specialists who cover many areas. Start small .
As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence.
As communication professionals, we need to see the Cult of Easy for what it is. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. Sifting through the noise, managing complex communication environments and platforms are hard work.
Reputation’s soaring value is good news for PR and corporate communications professionals. It can help an organization weather a crisis situation because a well-earned reputation is like money in the bank. This should mean that the internal stewardship of reputation falls to the chief communications officer.
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Digital communications capabilities are important – but are table stakes. Let me say that again.
We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.
By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When you can’t change who you are or what you do; when your business is the type that no one wants; what are your options to build up credit in the trust bank should a crisis strike?
” It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. The post Why Good PR Matters More Than Ever appeared first on Crenshaw Communications. But does it scale?
I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank.
A proactive PR effort is like reputation money in the bank; it can help businesses manage potentially damaging news or issues by building good will. And promoting timely and transparent communication with stakeholders, including customers, employees, and investors helps to do just that.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content