Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

It’s on every communications professional’s “worst” list. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way. The PR Losers.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Digital communications capabilities are important – but are table stakes. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Does your organization communicate confidential information and trade secrets via email?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

MAY 31, 2024

We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Sword and the Script

NOVEMBER 4, 2014

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

MARCH 21, 2023

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. Or even more likely, today, simply digits. The only reason money has value is that we say it does.

Banking 81

Banking Financial B2B Web 81

Cision

DECEMBER 6, 2017

Many commonalities between the two departments have emerged, however, communicators must overcome a few lingering gaps before we see a full convergence. Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels.

How To 223

How To Marketing Storytelling Measurement 223

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The post Linking Cybersecurity and Corporate Reputation. Your credit card company. More information is available at ReputationUs.com.

Survey 74

Survey Reputation Corporate Banking 74

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. It is the sum of organisational behaviour, communication and public opinion. Reputation Management is worth the cover price for these stories alone.

Reputation 153

Reputation Financial Case Study Banking 153

Wadds Inc.

DECEMBER 5, 2024

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. Its a question top that is top of mind for corporate affairs and communication directors. How does your organisation show up in an AI large language model?

System 52

System Corporate Reputation Media 52

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. What metrics are communicators tracking? On donations?

Measurement 115

Measurement Communications Survey Web 115

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

PR News

MAY 30, 2017

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. The post 3 Takeaways From a PR Pro on the Receiving End of Media Pitches appeared first on PR News Blog.

Pitching 119

Pitching Television Banking Media 119

Communications Conversations

OCTOBER 29, 2019

The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Monica talked about how they do this at US Bank by giving each year a theme and talking about a variety of interesting, non-banking-related topics ( like how you deal with Gen Z in the workplace, for example ).

Corporate 104

Corporate SMB Banking Employee 104

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 188

Writing Communications Marketing B2B 188

Communications Conversations

DECEMBER 13, 2017

Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. On the corporate side, most podcasts are going to have a Q&A format (with the exception of more entertainment-focused podcasts like GE’s The Message ). Susan Beatty helped start the Power of Possible Podcast at U.S.

Corporate 103

Corporate Banking Resources Radio 103

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government.

Communications 111

Communications How To Banking Government 111

Waxing UnLyrical

APRIL 15, 2013

I had an interesting (to me) exchange of thoughts with a reader of my own blog recently on the subject of person-to-person communication. That we should be exploring ways in which to improve our online communications. Impersonally delivered electronic communication isn’t going to cut it. (Ed: Today’s Tax Day in the U.S.

Communications 102

Communications Publicity Skype Nonprofit 102

Cision

JULY 26, 2017

Here is a list of categories and selected subtopics (note that there are specific targeting opportunities within each subtopic as precise as “Likely to dine at Starbucks,” and “Bank with Fifth Third Bank.”): Auto -> (loans, owners by vehicle type). Snapchat is tough to understand from a communications standpoint.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

JANUARY 16, 2020

With the 2020 presidential election cycle beginning to ramp up, major corporations might find themselves in candidates’ sights as epitomes of what’s right or wrong in America. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing. Controversial statements.

Reputation 183

Reputation Privacy Banking Ethics 183

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. While I am currently in charge of everything from operations to finance, my main focus will be providing communications and strategic counsel to the companies we invest in and to our CEO. In a word: trust.

Financial 149

Financial Groups Banking Crisis 149

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. It depends upon the outlet; as a contributing writer to a variety of publications, I look for a few different things.

Technology 120

Technology Pitching Insurance Insurance 120

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. These giant corporations are demonstrating an interest in experimenting with new tools.”. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Seek communications help.

Employee 202

Employee Community Leadership Enterprise 202

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. So, I thought I’d sit down with Susan Beatty , vice president-external communications manager, to talk about why they started the POP podcast, how they go about producing it and a host of others questions. Bank focused podcast wouldn’t work.

Banking 60

Banking Financial Employee Meeting 60

MaccaPR

SEPTEMBER 16, 2014

Dating as far back as the "public be damned era" of the late-1880s, when ethics-free railroad, banking and oil industry empire builders bought Federal and state legislation to further their stockholders’ profits, publicists would massage the truth to hide the misdeeds of some of their clients. Corporate Communications'

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. Unfortunately, biases exist in the workplace and in the world, but effective strategic communication requires many perspectives. Let’s face it. Follow her on X: @katieneal.

Leadership 188

Leadership Storytelling Viral Banking 188

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 158

Ethics Employee Training Banking 158

PRSay

AUGUST 3, 2020

When I decided to pursue a true career in public relations, I left home for graduate school with only a couple hundred dollars in my bank account, driving a car on its last legs while evading fines that I racked up because of insufficient funds.

Transportation 185

Transportation Banking System Journalism 185

PRSay

AUGUST 16, 2022

During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. Our neighbors collectively donated $2,000.

Company 158

Company Nonprofit Apparel Banking 158

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Companies that communicate about cyber risks, and how they are protecting customer information, are the most trusted.”. PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Credibility is like money in the bank for brand reputation. The post 6 Reasons Your Tech Company Needs PR appeared first on Crenshaw Communications.

Company 120

Company Banking Education B2C 120