Sword and the Script

MARCH 21, 2023

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. They lost confidence.

Banking 81

Banking Financial Web B2B 81

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Reputation Us

AUGUST 14, 2017

Boggs’s topic, “Preparing for a Hard Landing: Today’s Crisis PR 101,” will explore today’s crisis communications environment and how Texas banks can safeguard their financial institutions and their valuable reputations. More information is available here.

Crisis 83

Crisis Banking Crisis Communications Financial 83

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

However, skilled communicators have their protocol when dealing with a crisis, akin to the actions of algorithms for catastrophe doctors. Monitoring summaries will provide operational information and paint a picture of the type of communication in social media, chat rooms, and comments on news sites.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Sword and the Script

DECEMBER 23, 2014

Berkshire Hathaway now employs 330,000 people according to the memo and the reference to Salomon Brothers stems a Treasury bond scandal that resulted in “the largest fine ever levied on an investment bank at the time.” It’s a hefty number – but by measure of the communication to his business leads – it’s merely a derivative of priceless.

Reputation 114

Reputation Newspapers Crisis Communications Leadership 114

Cision

JANUARY 21, 2016

They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Q: How did Visit North Carolina communicate with area businesses to assure them the agency was working on their behalf?

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Waxing UnLyrical

MAY 6, 2013

The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events. We know the power of communication. ” With that responsibility comes a host of expectations.

Publicity 101

Publicity Government Crisis Communications Nonprofit 101

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. If I won the lottery, I’d…buy a house in the Outer Banks. Second, companies are often inconsistent with their marketing efforts. Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 93

Publicity Banking YouTube Social Media 93

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. That made me realize that I could turn something I love to do into a career, so I looked at colleges where I could earn a dual major in both communications and business. What are some of the key components of a successful crisis communication plan?

Newspapers 120

Newspapers Financial Crisis System 120

Reputation Us

SEPTEMBER 6, 2017

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a crisis.

Crisis 60

Crisis Communications Crisis Communications Community 60

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada.

Branding 148

Branding Brand Sports Crisis 148

Reputation Us

MARCH 31, 2021

The IRP is designed to help member banks prepare for and mitigate against recent cyber incidents. The risk of major cyberattacks on banks is on the rise. Preparing for and protecting against cyber incidents continues to be a top priority for bank executives and board directors,” said Steve Andrews, president and CEO of the WBA. “We

Insurance 60

Insurance Insurance Banking Crisis Communications 60

Sword and the Script

MARCH 17, 2020

Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus. This leaves the line open for the on-scene commander and the next higher commander to communicate. It clutters the lines of communication with non-essential messages.

B2B 80

B2B Crisis Communications Crisis Software 80

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Sword and the Script

SEPTEMBER 23, 2014

And that’s exactly what these companies are banking on – because they do it again, and again and again. PR crisis communications marketing outrage PR crisis' A clothing retailer that somehow sells dirty looking clothes with holes in it pulls an outrageous marketing stunt. Dog bites man becomes company bites journalists.

Company 109

Company Apparel Airlines Crisis Communications 109

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey Boggs. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. In today’s hyper-connected, 24/7 world, the digital landscape continues to be an even bigger part of our daily lives.

Education 112

Education Employee Measurement Agency 112

Bianchi Biz Blog

SEPTEMBER 5, 2024

In this next blog post in the series, Tara Tujunen of Ellun Kanat in Helsinki, Finland , describes the business and communications environment in Finland and offers advice to businesses navigating his home market. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% This applies to the media also.

Marketing 101

Marketing Radio Automotive Television 101

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Since then, I’ve been advising banks and credit unions on issues ranging from hurricane relief efforts to active shooters and cyberattacks.

Crisis 78

Crisis Financial Banking Crisis Management 78

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Solo PR Pro

FEBRUARY 1, 2022

Around this time, the idea of the solopreneur was beginning to take hold in the PR and marketing communities, with big names like Peter Shankman and Seth Godin publishing content and building their own audiences. I didn’t have money in the bank or a fancy business plan. I do a lot of crisis communications, and content production.

Meeting 131

Meeting Radio Sports Telecommunications 131

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% For us, communications is the world’s most powerful tool for change. this year, slightly more than forecast in December 2023.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

JULY 12, 2018

When I started my first communications agency, people asked me for my “elevator speech.” As a former head of communications for major financial services firms, where I’d been responsible for communications soup-to-nuts, I would tell people that I focused on 360-degree communications … in short, I was saying I could pretty much do everything.

Branding 74

Branding Brand Banking Financial 74

5W PR

AUGUST 12, 2024

While the incident was caused by a third-party vendor creating a global outage impacting multiple competitors, as well as spanning numerous industries including retailers and banks, any leniency customers may have felt toward Delta has been completely erased by the company’s crisis response.

Airlines 60

Airlines Case Study Reputation Study 60

PR in High Definition

NOVEMBER 30, 2023

Take bank NatWest’s new AI-powered chatbot, ‘ Cora ’ for example. Many of us, especially the older generation , are resistant to the chatbot, preferring to pick up the phone and have a real person handle our queries about returning gifts or logging into our banking apps. Yes, chatbots are undergoing a rebrand.

Banking 71

Banking Software Employee Study 71

Axia PR

DECEMBER 1, 2023

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

Guidelines 71

Guidelines Banking Ethics Crisis Communications 71

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Keep a list of your bank account numbers handy in case checks need to be deposited. Additionally, she serves as crisis counsel to several public relations and marketing firms across the country.

Crisis 66

Crisis Insurance Insurance Banking 66

Prohibition

AUGUST 5, 2021

This partnership will offer a bank account service for people who have no fixed address in a bid to help tackle the stigma surrounding homelessness. This has earned the bank some great recognition in the media and on social – and rightly so! We’re working with @Shelter to provide a bank account for people who are homeless.

Banking 62

Banking Social Media B2C Course 62

Ethical Voices

SEPTEMBER 9, 2024

Since then, I’ve headed communications at the 49th largest school district in the nation, and I got the equivalent of what I joke around is the PhD in crisis communications there. It’s building that trust bank. I left it when that was no longer the case.

Ethics 94

Ethics Privacy Healthcare Industry 94

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

Public Affairs 52

Public Affairs Crisis Banking Print 52

Prohibition

AUGUST 4, 2021

Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more. Alternatively, they can hire a specialist in the field. Effective Returns. Improve Trust and Visibility.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

MARCH 21, 2016

Crisis Communications Lessons from the FBI and Apple. Why: “It boils down to transparency, and in this instance, Apple is making the right moves with the rare open letter from Tim Cook, and the multiple calls with journalist,” writes Gini Dietrich as she reveals “a few takeaways you can apply to your crisis model.”

Banking 40

Banking Crisis Communications Resources Crisis 40

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Designate a point person for influencer communications. Make sure your crisis communications plan accounts for influencers gone wild. Here are some guidelines.

Marketing 40

Marketing Guidelines Social Media Banking 40