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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

Trends 407
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How corporate IT is actually killing employee communications

Communications Conversations

But here’s the thing: When your employees go home at night, what programs and platforms are they using? A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. . * Because employees don’t discriminate.

Employee 157
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Ways to Make Employee Communications More Engaging

PRSay

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. Find employee voices. And it’s time to update apps on your phone.

Employee 151
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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business.

Banking 327
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Inside Innovation: ING Bank Communications team

The Resolution Blog

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more.

Banking 120
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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. She also delivered PRSSA’s keynote address.

Employee 128
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Your Guide for Data Breach Crisis Communication

Melissa Agnes

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. Does your organization communicate confidential information and trade secrets via email? If so, how secure it your email service provider and are your employees required to change their passwords regularly?