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The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.
But here’s the thing: When your employees go home at night, what programs and platforms are they using? A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. . * Because employees don’t discriminate.
Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. Find employee voices. And it’s time to update apps on your phone.
This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.
Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business.
What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bankcommunications team in Amsterdam, we had to find out more.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.
Speaking at a webinar organised by the CIPR Crisis Communications Network , Younger explained that reputation is shaped by two key factors: capability and character. However, other stakeholders, including investors, employees, regulators and suppliers, are often less forgiving. Recent high-profile cases highlight this distinction.
Laughlin, a former PRSSA president, is vice president of global employeecommunications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. She also delivered PRSSA’s keynote address.
You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. Does your organization communicate confidential information and trade secrets via email? If so, how secure it your email service provider and are your employees required to change their passwords regularly?
It’s on every communications professional’s “worst” list. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. The post The PR “Losers” of 2018 appeared first on Crenshaw Communications. Let’s get the bad news out of the way first.
It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. It was a lose-lose.
By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts. Bank on that. Crisis Communications' photo by: Orange Steeler.
Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.
We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.
And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Seek communications help.
Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.
Tying outcomes to communications has long been a challenge. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. What metrics are communicators tracking? On donations?
A proactive PR effort is like reputation money in the bank; it can help businesses manage potentially damaging news or issues by building good will. And promoting timely and transparent communication with stakeholders, including customers, employees, and investors helps to do just that.
Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. A watch is a watch,” she said.
Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. The goal is to show traction early on and communicating your success to the community. The post PR Tips For Crowdfunding Campaigns appeared first on Crenshaw Communications.
Instead, your crisis management governance should reflect the organizational structure with which all employees and team members are already familiar. For example, one of the most common and frequent frustrations I hear from HR departments is that employeecommunication is often an afterthought in times of issue or crisis management.
The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer. When the bank rep asked why, I shared my reasons.
A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank. For example, there are environmental issues, cybersecurity breaches, product recalls, employee misconduct and conflicts with various interest groups that can arise.
Year of the employee. 2022 is going to be known as the year of the employee. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC .
Bank, which launched its “Power of Possible” Podcast earlier this year. So, I thought I’d sit down with Susan Beatty , vice president-external communications manager, to talk about why they started the POP podcast, how they go about producing it and a host of others questions. Bank focused podcast wouldn’t work.
I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank.
All employees should have necessary IT to work from home. You want to be the first in line at the bank, not the last. Most companies have sick policies, but most employees in startups feel. furlough employees versus layoffs? 6) Consider programs and benefits that can help employees in times like these.
New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior. In his recent Inc. Ethics is not a uniform that we discard after hours.
When I decided to pursue a true career in public relations, I left home for graduate school with only a couple hundred dollars in my bank account, driving a car on its last legs while evading fines that I racked up because of insufficient funds.
A scientific brand can go behind the scenes to reveal its R&D expertise, or profile individual employees who help make a difference. Customers or potential employees are more likely to trust a brand featured in the media. PR coverage can protect brand reputation A good reputation is like money in the bank.
US Bank has a new CEO. And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. And typically it rests of the shoulders of corporate communications and PR teams. And typically it rests of the shoulders of corporate communications and PR teams. General Mills has a new CEO.
A reluctance to face up immediately to bad news I what turned a problem at Salomon from one that could have easily been dispose of into one that almost cause the demise of a firm with 8,000 employees.”. He told legislators that his message to employees then was: “Lose money for the firm, and I will be understanding.
What was her corporate communications team thinking? The bank had pressured salespeople to cross-sell to customers. Management compounded the bad news by seeming to blame employees. Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. Time will tell.
The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. Paul series. Photo credit: Debbie Friez. Resist the urge to focus on acquiring new listeners.
It’s a young employee, whose duties entail greeting customers and facilitating their ultimate seating, taking the initiative to reach out to an as-yet-unconfirmed customer and make him feel welcome. Good customer service means that employees at all levels are alert and engaged at all times. It’s a glass of water, for Pete’s sake.”.
Your average internal communicator is lonesome. That, my friends, is why employeecommunication measurement is in the state it is in. The powers that be, however, increasingly are demanding to know why employeecommunication matters. People’s managers are the most impactful element in the communication mix.
A recent study by Lloyd’s Bank found that SMBs with a higher degree of digital ability were more than a third more likely to report a growth in turnover than those lacking these skills. Employees must now refresh their skills more frequently if they wish to stay relevant in this rapidly changing digital environment.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? However, crisis comms isnt just about the actual communication part.
Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Increasingly, corporate cultures encourage employees to be their authentic selves.
a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.
I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And when told they’ll lose their jobs, employees are just as shocked today. Garg came to represent accusations that corporations treat employees as expendable units.
Individual executives are not aligned Meanwhile, the company’s new CEO Linda Yaccarino, who has to be wondering what she’s gotten herself into, tweeted in her typical cheerleading style about a litany of new services for the platform, like messaging, audio, and even banking and payments. And, did I mention they will use AI?
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