Stern + Associates

SEPTEMBER 29, 2023

Your local hospital? Mapping your audience’s mindset to messaging is a key component of how we approach communications at Stern Strategy Group. We are big believers in the idea that communications strategy is messaging strategy. Are we engaged? Indifferent? Try this quick exercise. In a word, how do you feel about: Apple?

Company 118

Company Exercises Banking Groups 118

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

CSR-results stories work well here, as do tales of local do-goodery. These include everything from simple toy and meal deliveries in local markets to the grander gesture – something like WestJet’s annual Christmas Miracles campaign. ” (PNC Bank does this every year!) Craft a seasonal survey.

Pitching 136

Pitching Print Survey Local 136

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. What was their expectation?

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Communications Conversations

JUNE 11, 2019

What about your bank? One of my banks (which shall remain nameless) is making the transition to all online banking. Meanwhile, this particular bank has a HORRIBLE online experience. This is the same bank that made a big deal recently about “online banking” (welcome to the 21st century lame bank!).

Banking 92

Banking Customer Service Construction Local 92

Stephen Waddington

FEBRUARY 21, 2022

The Communicating in a Crisis report records how public relations was successfully deployed during in the pandemic. Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting.

Tourism 118

Tourism Fashion Retail Travel 118

MaccaPR

SEPTEMBER 16, 2014

Dating as far back as the "public be damned era" of the late-1880s, when ethics-free railroad, banking and oil industry empire builders bought Federal and state legislation to further their stockholders’ profits, publicists would massage the truth to hide the misdeeds of some of their clients. Corporate Communications'

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

We followed up often with fresh ideas, always adding that our spokesperson was local and could be available on a moment’s notice. Now, this is not a strategy one can bank on, but it did endear us to the producer who, lo and behold, emailed one evening to see if our spokesperson could pinch hit early the next morning.

Pitching 149

Pitching Strategy Examples Banking 149

Shift Communications

MAY 17, 2015

Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Even something as simple as knowing what the local emergency number is matters; in some nations like the UK, it’s 999. Marketers and PR professionals are on the road quite a bit.

Travel 60

Travel Communications Insurance Insurance 60

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. 3: Find the local angle. Respect their deadlines.

Banking 100

Banking Media Local Survey 100

The Hoffman Agency

OCTOBER 27, 2024

The Hong Kong Monetary Authority (HKMA) is at the forefront of blockchain and tokenized asset developments with one of the world’s first central bank digital currency (CBDC) pilot schemes. Brand communications in high-tech Hong Kong Reports warning of Hong Kong’s demise are missing this invigorating side of the picture.

Banking 36

Banking Local Technology Government 36

Bianchi Biz Blog

JULY 22, 2024

In this next blog post in the series, Andy See Teong Leng of Perspective Strategies in Kuala Lumpur, Malaysia, describes the business and communications environment in Malaysia and offers advice to businesses navigating his home market. Highlight cultural authenticity and respect local customs.

Marketing 101

Marketing Tourism Local Government 101

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 212

Marketing Content Marketing Data Social Media 212

Reputation Us

SEPTEMBER 11, 2019

Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank. A small, local business. Your credit card company. Your health care provider. Your health insurance provider. Your employer. Your Internet provider. About DHM Research.

Survey 74

Survey Reputation Corporate Banking 74

Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. It’s an approach rooted in PRs and listening to the local environment. which publishes a list of Bank Holidays. It’s a form of workflow borrowed from a media newsroom.

Tools 203

Tools Web Banking Wikipedia 203

Waxing UnLyrical

OCTOBER 10, 2012

What’s really in that liquid that’s seeping into the local water supply? (My My first media call at one company was from a local reporter wanting to know if we were still dumping gunk into the stream behind one of our facilities…We weren’t. Our challenge as communicators is to do just that… communicate.

Publicity 100

Publicity Nonprofit Ethics Local 100

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Communications Conversations

JANUARY 2, 2018

This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Bank’s Susan Beatty all came in the top 10. Probably worth a read if you’re a Minnesota-based company looking to connect with local types. Bank’s Susan Beatty .

Banking 0

Banking Instagram YouTube Case Study 0

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey Boggs. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

JANUARY 7, 2020

Monica Wiant, US Bank. David McCoy, US Bank. Justine Perez, US Bank. Sofia Horvath, Federal Reserve Bank of Minneapolis. Social media at the Federal Reserve Bank of Minneapolis. Katie Berry, US Bank. And, another local social media lead I feel like I should know better! Marie Yarroll, Cargill.

Banking 78

Banking Airlines Social Media LinkedIn 78

Waxing UnLyrical

AUGUST 6, 2014

I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. How do they do that?”. Image: Alan via Flickr, CC 2.0.

Nonprofit 93

Nonprofit Banking Writing Government 93

Bianchi Biz Blog

SEPTEMBER 5, 2024

In this next blog post in the series, Tara Tujunen of Ellun Kanat in Helsinki, Finland , describes the business and communications environment in Finland and offers advice to businesses navigating his home market. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% This applies to the media also.

Marketing 100

Marketing Radio Automotive Television 100

Waxing UnLyrical

JANUARY 12, 2012

After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales. Yes, I was alive and kicking when the fax machine altered the way in which we communicated!

Publicity 79

Publicity Public Affairs Nonprofit Banking 79

Reputation Us

APRIL 4, 2019

Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. More information is available at ReputationUs.com. About DHM Research.

Reputation 60

Reputation Study Consumer Banking 60

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 91

Publicity Radio Nonprofit System 91

Sword and the Script

OCTOBER 8, 2016

Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. A new study on email by Adobe found email remains a preferred communications channel between marketers and customers. News by definition defies expectations. 1) Email Remains a Top Marketing Channel.

Marketing 119

Marketing Pitching Survey Study 119

Reputation Us

APRIL 2, 2019

Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. About DHM Research.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Waxing UnLyrical

MARCH 12, 2013

Failure to consider the ultimate consequences of “bending the rules” does harm … to the publics, who rely on honest, open communications for informed decision making, and to our profession, which relies on the trust of that public for its own continued effectiveness. Image: planeta via Flickr, CC 2.0. He blogs at A Professor’s Thoughts.

Ethics 84

Ethics Publicity Guidelines Government 84

Bad Pitch Blog

AUGUST 7, 2012

It looks like Aunt Tilly is learning her robo-clock is worth some bank. Many media relations scenarios start locally or in the trades. They build momentum and introduce the client or company to national media to open lines of communications. But it''s also possible she''s learning this retirement investment is bunk.

Pitching 67

Pitching Strategy Local Banking 67

PRSay

SEPTEMBER 30, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics. I visited the memorials. I donated money.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics. I visited the memorials. I donated money.

Community 60

Community Local Government Television 60

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. I hadn’t even opened a bank account yet!

Meeting 96

Meeting Journalism Employee Storytelling 96

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40