Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Cision

DECEMBER 6, 2017

Many commonalities between the two departments have emerged, however, communicators must overcome a few lingering gaps before we see a full convergence. PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. It’s no secret, the measurement of PR needs a change.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Reputation’s soaring value is good news for PR and corporate communications professionals. It can help an organization weather a crisis situation because a well-earned reputation is like money in the bank. This should mean that the internal stewardship of reputation falls to the chief communications officer.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. The post Why Good PR Matters More Than Ever appeared first on Crenshaw Communications. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Recommended read: Your Guide for Data Breach Crisis Communication.

Crisis 157

Crisis Data Strategy Banking 157

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

Reputation Us

JULY 14, 2017

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

Banking 60

Banking Reputation Financial Government 60

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. in Mass Communications and a Webmaster certification. Is Your IR Site a Security Liability?

Financial 162

Financial Web Banking International 162

PRSay

FEBRUARY 18, 2022

PR activities are normally used to support other business functions, like marketing, finance, government affairs or HR, rather than generating measurable results in and of themselves. A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank.

Banking 174

Banking Leadership Government Financial 174

Onclusive

SEPTEMBER 17, 2018

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Network with senior marketing and communications professionals.

Conference 30

Conference Data Storytelling Banking 30

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. It is the sum of organisational behaviour, communication and public opinion. He invites fresh voices from arts, business, communication, culture, media and politics.

Reputation 153

Reputation Financial Case Study Banking 153

Communications Conversations

AUGUST 3, 2021

For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Content marketing is also easier to “see”–you create content, you share it on social and you measure results. They’d much prefer the one-way communication of pushing things out via social.

Customer Service 205

Customer Service Social Media Marketing Media 205

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 81

Measurement Media Banking Community 81

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Communications Public Affairs B2C 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

What we’re seeing is a move from name-brand celebrities to lesser-known figures who can offer authentic engagement without breaking the bank. Today, everything is measurable and measured. The post The 7 “New” Rules Of Digital PR appeared first on Crenshaw Communications.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Seek communications help.

Employee 202

Employee Community Leadership Enterprise 202

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. Artificial intelligence. Not to worry, PR people.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Which demographic are you trying to communicate with? Define how you will measure success What does success look like for your content marketing goals?

Strategy 71

Strategy SEO Infographics Meeting 71

Sword and the Script

MAY 7, 2019

For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. So, all things considered, DA is a pretty good measure of quality, in my experience. Second, organic search is like compound interest in a bank account. Click To Tweet.

Google 156

Google Banking Engineering Web 156

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

Communications Conversations

AUGUST 3, 2021

For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Content marketing is also easier to “see”–you create content, you share it on social and you measure results. They’d much prefer the one-way communication of pushing things out via social.

Customer Service 158

Customer Service Social Media Marketing Media 158

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. PR crisis communications leadership PR strategy warren buffett'

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Shift Communications

NOVEMBER 24, 2014

The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. When I look at the spike of retweets that occurred on November 10, I found that it was relating to a piece of real-time news that I had retweeted. Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measure your intranet metrics.

Employee 40

Employee Measurement Communications International 40

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 216

Marketing Content Marketing Social Media Employee 216

PRSay

JUNE 11, 2019

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. A device that plugs into your car’s diagnostic port (which is not for everyone, since it tracks your location) measures how smoothly you operate your vehicle. Insurance industry innovations.

Insurance 143

Insurance Insurance Sports Telecommunications 143

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. More isn’t better.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

APRIL 5, 2012

And we measure, using carefully honed metrics, the outcomes of our efforts. Strategic communication function” … careful, calculated planning utilizing extensive research (science). Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 104

Publicity Insurance Insurance Nonprofit 104

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. That made me realize that I could turn something I love to do into a career, so I looked at colleges where I could earn a dual major in both communications and business. Do you know how to measure your social ROI? I was hooked immediately.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Stephen Waddington

MARCH 29, 2020

Demand for food banks is on the rise. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Transparent and honest communication is critical however uncomfortable the message.

Crisis 167

Crisis Government Privacy Sports 167