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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. The cause has to meet both your mission/values and employee/consumer expectations.

Employee 120
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Bank of America had the biggest brand story in August with community loan scheme

NewsWhip

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Together the articles saw tens of thousands of engagements. .

Banking 78
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From Traditional Banking to Fintech: The PR Transition

5W PR

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Once bastions of stability with grand lobbies and personal relationships, banks now face competition from sleek apps offering innovative services and unparalleled convenience. Nonetheless, the environment has evolved.

Banking 78
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences.

Industry 316
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ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. Washington reflected on a personal experience from years ago when she was hired to help community newspapers transition online. Washington addressed the rapid acceleration of business cycles.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

Banking 60
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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

Banking 60