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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Innovation (13.5%).

Banking 60
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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Innovation (13.5%).

Banking 60
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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? Good will has value.

Mobile 244
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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. When the bank rep asked why, I shared my reasons.

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Tempted to Look the Other Way?

PRSay

Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. It was a party atmosphere one afternoon as bank employees drilled open safe deposit boxes that their owners had abandoned. Is the action or situation truly reflective of a responsive community citizen?

Ethics 158
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Another Reason Tech Startups Need PR

ImPRessions - Crenshaw Communications

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. I’ve always thought that good PR is like money in the bank, but the maxim may be more literal than not. But it’s no surprise.

Study 234