Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Dining -> (Dining categories, Dining restaurants).

Social Media 233

Social Media How To Insurance Insurance 233

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. PORTLAND, Ore., PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 125

Social Media Study Blogging Company 125

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Your credit card company.

Survey 74

Survey Reputation Corporate Banking 74

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing.

Reputation 183

Reputation Privacy Banking Ethics 183

Cision

DECEMBER 6, 2017

According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned. We worked with a major bank and found that impressions generated through their PR efforts cost less than 30 cents; meanwhile, a multimillion-dollar campaign advertising generated a cost per impression of more than nine dollars.

How To 223

How To Marketing Storytelling Measurement 223

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Why did you decide to start a corporate podcast? Why did you decide to start a corporate podcast? I have been inspired by other corporations and organizations that have started podcasts. Bank focused podcast wouldn’t work.

Banking 60

Banking Financial Employee Meeting 60

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. I love getting news releases related to business technology solutions – but I do not cover consumer tech. So keep those emails coming!

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. Effective, ongoing measurement — which starts with establishing a baseline before a communications program even begins — is essential to ensure that our work has an impact, she said.

Measurement 174

Measurement Communications Banking Survey 174

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging.

Employee 151

Employee Communications Storytelling Corporate 151

ReimaginePR

APRIL 18, 2015

Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. But following the crash of 2008, banks, and big businesses haven’t really been investing in people. Banks are sitting on record profits but aren’t really lending.

Company 120

Company Banking Employee Corporate 120

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. We expect more now, and in the future.

Employee 202

Employee Community Leadership Enterprise 202

PRSay

DECEMBER 20, 2022

Global consumer products giant Keurig Dr Pepper — which includes recognizable brands 7up, Canada Dry, Sunkist, Schweppes, Snapple, and Dr Pepper, and at-home coffee products for Cinnabon, Krispy Kreme, McDonald’s, and Newman’s Own Organics — has ruffled some agency feathers. In a recent request for proposals (RFP) for a U.S.

Financial 158

Financial Agency Banking Groups 158

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers. Opinion content can convey brand and corporate values. PR coverage can protect brand reputation A good reputation is like money in the bank.

Reputation 156

Reputation Brand Branding Media 156

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like. This is inevitably impacting business and consumer confidence. Therein lies our biggest challenge.

Agency 98

Agency Publicity Marketing Banking 98

Communications Conversations

OCTOBER 25, 2017

Bank Stadium in terms of capacity, but damn, that’s some selling power. It means thinking about how you use your corporate blog (or, starting a corporate blog). It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling. And, he’s hardly alone. Radically.

YouTube 121

YouTube Television Banking Corporate 121

Sword and the Script

APRIL 30, 2024

Corporations change service providers such as their principal bank or law firm around once every five years on average. As marketers and individuals, we should be careful how we use statistics, and think critically, dig deeper, and understand the context and limitations of the information we consume and share.” How can this be?

B2B 159

B2B Marketing Advertising Advertising 159

Cision

JULY 5, 2016

Yet despite the advent of these additional communication channels and the changes in how people consume media, many of the basic marketing principles hold just as true as ever. If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. What was her corporate communications team thinking? The bank had pressured salespeople to cross-sell to customers. Drug company CEO suffers public outrage. Wounded Warrior Project hurt by reputation damage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PRSay

NOVEMBER 15, 2019

Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Disney was able to launch their streaming service with a huge bank of ready-made content. Disney, a gigantic corporation, has access to an almost infinite amount of content. Use data to know your audience.

Analytics 160

Analytics Television Banking Data 160

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. Odds are that Bank of America didn’t come immediately to mind, but that’s the answer.

Pinterest 120

Pinterest Banking Mobile Trends 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. It’s just another sign that small details can communicate corporate values, and the top executive needs to pay attention.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

Mindful Marketing

SEPTEMBER 1, 2024

Any trend of people buying less is troubling for many consumer-dependent companies, but it’s a great opportunity for firms to consider how they might diversify their goods portfolios and better meet consumers’ intangible needs. Here are four suggestions: Understand how the motivations above apply to their own consumers.

Company 92

Company Consumer Banking Course 92

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? If so, how secure is this database? This requires an online vulnerability audit ).

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 miles above the earth.

Tourism 116

Tourism Travel Nonprofit Banking 116

Mindful Marketing

DECEMBER 4, 2022

Dwayne Safer is a finance professor at Messiah University where he teaches courses in Financial Management, Corporate Finance, Security Analysis and Evaluation, Financial Institutions Management, and Investments. The scrutiny of consumers should be different for any financial services marketing than for other products.”

Financial 81

Financial Banking Consumer Ethics 81

Sword and the Script

JUNE 3, 2020

As president, she’ll lead the company’s operations and corporate strategy. has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors. in 2019, reaching a record $4.5

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. In fact, if you do a few quick searches for popular (or effective) corporate podcasts, you really won’t find much. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting.

Internal 60

Internal International Resources Banking 60

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service.

Blogging 77

Blogging Company Engineering Airlines 77

Mindful Marketing

AUGUST 9, 2019

So, the reading program seems sustainable, but shouldn’t we be cautious about such corporate influence in children’s lives? From banks to bakeries, all kinds of businesses want to make inroads with kids, not because children have much money to spend now but because they are the next generation of consumers.

Corporate 86

Corporate Banking Sports Community 86

Barokas

NOVEMBER 6, 2017

New cannabis-focused companies are popping up all over, providing everything from actual flower to edibles to even payment technologies that make banking easier for retailers. Although this deal will only affect Canadian consumers right now, as marijuana moves toward federal legalization in the U.S., snagged a 9.9% Focus on finance.

Industry 68

Industry Retail Enterprise Banking 68

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211