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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations.

Banking 199
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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Marketing and corporate communications will overlap.

Trends 407
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AI systems reinforce traditional media's role in corporate reputation

Wadds Inc.

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. Its a question top that is top of mind for corporate affairs and communication directors. How does your organisation show up in an AI large language model?

System 52
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How corporate IT is actually killing employee communications

Communications Conversations

A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. Corporate Communications Employee Communications corporate communications trends employee communications trends' And yet there’s Lotus Notes.

Employee 157
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How companies survive crises through  capability and character

Wadds Inc.

According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. Boeing, BP, Goldman Sachs and VW are all examples of successful organisations that have endured significant crises over the past decade.

Company 105
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The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way. The NRA retrenches. It’s usually best to expose all the bad news at once. Scandal engulfs McKinsey.

Banking 257
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Credibility is like money in the bank for brand reputation. When a problem occurs or a crisis situation hits, a stellar reputation and solid relationships are like money in the bank.