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As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more. I asked for and got a meeting with the president of a $40 billion bank. She is also a sought-after Keynote speaker and corporate trainer.
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My
During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. Our neighbors collectively donated $2,000.
Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.
In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. A small, local business. The post Linking Cybersecurity and Corporate Reputation. Your credit card company. Your Internet provider.
The answer is corporate social responsibility (CSR). It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society. Make it social.
Story is a corporate punk. Birmingham is back under local restrictions. We work with corporates, B2B companies and the public sector, helping them to tell the real stories of people, places and those they serve. Our clients include Berkeley Group, the FA, the British Business Bank and Goodman. How was your lockdown?
Dating as far back as the "public be damned era" of the late-1880s, when ethics-free railroad, banking and oil industry empire builders bought Federal and state legislation to further their stockholders’ profits, publicists would massage the truth to hide the misdeeds of some of their clients. Corporate Communications'
And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Always in all ways.
We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. 3: Find the local angle. 1: Target the media that matter.
We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. That’s why I donated my $320 to the Food Bank of Contra Costa and Solano (foodbankccs.org). The Food Bank helps with one of life’s basic needs – healthy food. of food waste annually.
Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. From serving meals at the Union Gospel Mission to picking squash for a food bank or hosting a Thanksgiving Hunger Games food drive , we thrive in banding together to help those who need it most.
“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. Prepare in advance.
I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair. I’ve always been a news junkie and loved to write since I was a little kid.
When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. One of my favorite local Instagram campaigns is #onlyinmn. Good story. Great, model employee. All good things.
Your local hospital? Are we engaged? Indifferent? Try this quick exercise. In a word, how do you feel about: Apple? Your credit card company? It’s likely you feel great about some of these institutions … and less so about others. And there are probably some you don’t quite think of at all.
Social media can quickly turn local events into breaking national news which means every season is crisis season. Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas. How did Scott’s team keep the state’s tourism afloat?
Ecosystems such as the Hong Kong Science and Technology Parks Corporation (HKSTP) bring Hong Kong closer to innovation in the Greater Bay Area and globally. For enterprises both local and international, tech-centric or otherwise, this is a chance to be part of a consequential new chapter in the city’s progress.
But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.
So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. Bank (nominated by Monica Wiant). I thought I’d ask my network for help!
If your company has developed a Corporate Social Responsibility program, your press release can highlight some of your initiatives. For example, perhaps your company has formed a team to join a local cancer walk and set a goal of raising $10,000 for the nonprofit organization. New Hire Press Release. Now You Know!
Whether you’re planning a high school or college graduation party, there’s no need to break the bank. Personalized Photo Album A local woman created a beautiful custom notebook with my niece’s name on it that we used that as a photo album. With a little creativity and some budget-friendly tips, you can throw a memorable bash.
What’s really in that liquid that’s seeping into the local water supply? (My My first media call at one company was from a local reporter wanting to know if we were still dumping gunk into the stream behind one of our facilities…We weren’t. Stopped two years before. Image: UW Digital Collections via Flickr, CC2.0.
Because it lends credence to a trend I’ve long noticed, and often wondered about: Why are agency people far more networked than their corporate peers? Think about your local professional organizations–for me, that means MIMA and PRSA. Agency people are just more gregarious than their corporate counterparts.
Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. Highlight cultural authenticity and respect local customs. Develop content that resonates with the Malaysian audience by incorporating local culture and values.
This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Local news and indy journalism more trusted. “I David Berkowitz , Founder, Serial Marketers.
Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey is ReputationUs’s founder and president. Content Manager.
After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales. Yes, I was alive and kicking when the fax machine altered the way in which we communicated!
I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. How do they do that?”. Image: Alan via Flickr, CC 2.0.
Where “less curious” others might have been satisfied with a press release and a local town event, Bernays created a nationwide spectacle that reminded the public - and the media – of the significance of this day for the world. To the end, Bernays was insatiably curious. Image: in pastel via Flickr, CC 2.0.
In fact, if you do a few quick searches for popular (or effective) corporate podcasts, you really won’t find much. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting. Makes sense for GM since Kevin also oversees the blog and other corporate social accounts. Not really.
The state of transparency in corporate sustainability reporting by U.S. Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. and ASX-50 member Westpac BankingCorporation (47 pts.) Among the Top 10 companies, the three EURO STOXX companies Inditex (53 pts.),
Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. My target was “ accountability ,” and I waxed eloquent (or at least I think so…take a look and let me know what you think) on the topic. He blogs at A Professor’s Thoughts.
This may seem daunting, but we have strategies for you to implement that won’t break the bank. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. Team up with local organizations. Teaming up with locally-owned businesses is a great way to cross-promote.
According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. The Finnish economy has not yet recovered from the recession, but is gradually recovering.
PR professionals from the local hospital systems, spokespersons for local municipalities and emergency management agencies, representatives from the local blood bank, and PR representation of the nightclub, among others, stepped up to perform the critical function of communicating at a time of extreme uncertainty.
PR professionals from the local hospital systems, spokespersons for local municipalities and emergency management agencies, representatives from the local blood bank, and PR representation of the nightclub, among others, stepped up to perform the critical function of communicating at a time of extreme uncertainty.
Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.
Easy for agency and corporate folks to go when the mothership is paying. When you’re a solo, the four grand comes straight out of your bank account. I stay, and focus on, the local scene. And, it gets pretty tough to make a case why you should spend 4K to go to Austin to go to a bunch of parties.
We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.
Sofia Horvath, Federal Reserve Bank of Minnesota. Katie Berry, US Bank. You might recognize the name–Kelsey used to be a media personality with FOX-9 locally. Moving into the agency world after years on the corporate side at Target and Abbott certainly qualifies. Erin Noel, American Cancer Society.
According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. The Finnish economy has not yet recovered from the recession, but is gradually recovering.
This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. From media relations and corporate communications to social media strategy, she has a passion for crafting messages.
” Finally, a few firms have ascended to the highest level of corporate health and community consciousness by going above and beyond what might be expected even for “Mindful Marketing,” for instance: U-Haul is offering 30 days of free self-storage to students who need to move due to coronavirus.
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