Ronn Torossian

APRIL 11, 2016

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. Need some convincing?

Employee 150

Employee Reputation Brand Branding 150

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management is worth the cover price for these stories alone.

Reputation 153

Reputation Financial Case Study Banking 153

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. The NRA retrenches. Scandal engulfs McKinsey. Tesla hits a wall.

Banking 257

Banking Facebook Reputation Crisis 257

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations.

Survey 74

Survey Reputation Corporate Banking 74

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

MAY 31, 2024

As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. Most importantly, stay the course.

Trends 203

Trends How To Ethics Reputation 203

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. CYBERSECURITY AND REPUTATION: BY THE NUMBERS. 54% Hacker 46% Corporation – Who’s to blame if a company is hacked. PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

PRSay

SEPTEMBER 22, 2022

It was a party atmosphere one afternoon as bank employees drilled open safe deposit boxes that their owners had abandoned. The other employees — the ones who looked away when they should have spoken up — damaged their careers and reputations. 27 from 3-4 p.m. Please visit prsa.org/ethics for updates on programming.

Ethics 158

Ethics Employee Training Banking 158

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. We worked with a major bank and found that impressions generated through their PR efforts cost less than 30 cents; meanwhile, a multimillion-dollar campaign advertising generated a cost per impression of more than nine dollars. How does that compare to our competition?

How To 223

How To Marketing Storytelling Measurement 223

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. Album: Reputation ) Prioritize relationships. How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership. Let’s face it.

Leadership 188

Leadership Storytelling Viral Banking 188

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? What was her corporate communications team thinking? Wounded Warrior Project hurt by reputation damage. It tarnished the reputation of one of the most revered veterans’ groups.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.

Company 120

Company Banking Education B2C 120

MaccaPR

SEPTEMBER 16, 2014

Dating as far back as the "public be damned era" of the late-1880s, when ethics-free railroad, banking and oil industry empire builders bought Federal and state legislation to further their stockholders’ profits, publicists would massage the truth to hide the misdeeds of some of their clients. Corporate Communications'

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). Bank Stadium was a family day.

Banking 113

Banking Sports Financial Corporate 113

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. This could be an improvement in reputation, increase in sales, stronger relationships, etc. Have you influenced them to take action?

Communications 0

Communications Banking Measurement Public Affairs 0

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. pictured above ), during an Oct.

Social Media 120

Social Media Conference Media Corporate 120

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. If I won the lottery, I’d…buy a house in the Outer Banks. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Step 4: Keep an eye on your online reputation. If so, how secure is this database?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Cision

FEBRUARY 25, 2016

For the largest banks, the reputational damage from the financial crisis could take a generation to repair. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. What are some of the biggest PR challenges financial companies face?

Newspapers 120

Newspapers Financial Crisis Corporate 120

5W PR

AUGUST 12, 2024

Reputation management and business continuity planning has become a cornerstone of successful business strategy. The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness.

Airlines 60

Airlines Case Study Reputation Study 60

Reputation Us

AUGUST 16, 2023

Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. In today’s fast-paced interconnected and polarizing world, a company’s reputation is more important than ever.

Technology 78

Technology Reputation Crisis Financial 78

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It was a sad story that pretty much went viral. Media Relations'

Banking 100

Banking Media Local Survey 100

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Wadds Inc.

APRIL 26, 2023

The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like. May has three Bank Holidays, with two back-to-back. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda.

Agency 98

Agency Publicity Marketing Banking 98

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Good story. Great, model employee. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 143

Measurement Communications Survey Web 143

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey is ReputationUs’s founder and president. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 93

Publicity Banking YouTube Social Media 93

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128