Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr.

Measurement 83

Measurement Strategy Banking Travel 83

Barokas

MAY 8, 2017

Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. Whether it’s media relations or developing social strategies, we help them drive powerful connections between themselves and the greater good. We give a s**t. Constance & Julia.

Corporate 60

Corporate Employee Community Banking 60

Solo PR Pro

SEPTEMBER 6, 2022

If you’re concerned about allowing a chunk of change to sit in your bank account without doing anything — or worse, having its value slowly eroded by inflation — it may help to think of your emergency fund as an insurance policy. The post Financial Strategies to Help Your Business Weather Economic Uncertainty appeared first on Solo PR Pro.

Financial 52

Financial Strategy Insurance Insurance 52

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Mindful Marketing

SEPTEMBER 1, 2024

Saving : Work with a bank or other institution that offers savings instruments. This approach is unlikely to be a direct revenue producer for the firm, but it is a worthwhile strategy that can count as corporate social responsibility, earning the firm goodwill and eventually new customers. Subscribe to Mindful Matters blog.

Company 91

Company Consumer Banking Course 91

Stephen Waddington

SEPTEMBER 16, 2020

Story is a corporate punk. Our backbone is strategy and media work. We work with corporates, B2B companies and the public sector, helping them to tell the real stories of people, places and those they serve. By taking off the corporate mask and relating as people, our clients connect more clearly - without jargon and nonsense.

B2B 151

B2B Banking Corporate Crisis 151

5W PR

OCTOBER 11, 2023

The Bank Policy Institute has expressed grave concerns over the SEC’s new rule, arguing that it may inadvertently harm the very investors the agency aims to safeguard. Other influential figures have pointed out the rules could leave companies more open to litigation.

Report 78

Report Company Publicity Banking 78

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Perspective Strategies Perspective Strategies is a full-fledged Public Relations and Strategic Communications Consultancy.

Marketing 102

Marketing Tourism Local Government 102

Stern + Associates

MARCH 3, 2023

This was a crucial event because Roosevelt, taking office at the height of the Great Depression, amid mass bank failure, home and farm foreclosures and an unemployment rate of about 25%, went on to change the country – and later the world – in ways unprecedented since at least the aftermath of the Civil War.

Communications 118

Communications How To Banking Government 118

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Bianchi Biz Blog

SEPTEMBER 5, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Marketing 101

Marketing Radio Automotive Television 101

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. An integrated approach to your communication strategy will ensure the best results. ET, get a sneak-peek into how the tool works. Track results.

Communications 0

Communications Banking Measurement Public Affairs 0

Sword and the Script

APRIL 30, 2024

Corporations change service providers such as their principal bank or law firm around once every five years on average. So, if your advertising is better at building brand-relevant memories, your brand becomes more competitive.” How can this be?

B2B 130

B2B Marketing Advertising Advertising 130

PRSay

AUGUST 3, 2020

When I decided to pursue a true career in public relations, I left home for graduate school with only a couple hundred dollars in my bank account, driving a car on its last legs while evading fines that I racked up because of insufficient funds. He writes the monthly D&I Explained column for Strategies & Tactics.

Transportation 185

Transportation Banking System Journalism 185

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants. How has digital transformed corporate communication?

Financial 149

Financial Groups Banking Crisis 149

Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. that I’m going to use for my own “strategy spring cleaning.” ” What are you doing to make over your strategy this year? Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Please share in the comments below.

Strategy 40

Strategy Banking Fashion SEO 40

Communications Conversations

MARCH 12, 2019

Do you really still need to be using press releases as part of your PR/comms strategy? In spots, they work quite well (getting corporate announcements out to a large group of reporters, for example). Predominantly, I’m talking about corporate blogs and social channels here. 1: Banking on quality vs. quantity.

SEO 125

SEO Corporate Course Banking 125

Bianchi Biz Blog

MARCH 4, 2021

The state of transparency in corporate sustainability reporting by U.S. The study was conducted by our Public Relations Global Network partners cometis AG in Germany, Currie Communications in Australia, and Xenophon Strategies in Washington DC, with help from Mileage Communications India and KOHORTEN, a German research institute.

Report 88

Report Company Financial Study 88

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64

Radio Pinterest Television Government 64

Contently - Strategy

FEBRUARY 12, 2024

Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 52

Financial Content Marketing Marketing Banking 52

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Try a new audience with a new offering. Keep topics personal and relatable.

Financial 79

Financial Banking Content Marketing Writing 79

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

NOVEMBER 15, 2019

Disney, however, has a different strategy. Disney was able to launch their streaming service with a huge bank of ready-made content. But the lesson you can take from Disney’s strategy is to create relationships and partnerships that can help you in the future. Sure, public relations is far more than ads and exposure.

Analytics 159

Analytics Television Banking Data 159

NewsWhip

OCTOBER 13, 2022

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148

Brand Branding Sports Crisis 148

Cision

DECEMBER 6, 2017

This integrated approach is a great way to adopt a digital storytelling strategy. We worked with a major bank and found that impressions generated through their PR efforts cost less than 30 cents; meanwhile, a multimillion-dollar campaign advertising generated a cost per impression of more than nine dollars. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Mindful Marketing

DECEMBER 4, 2022

Dwayne Safer is a finance professor at Messiah University where he teaches courses in Financial Management, Corporate Finance, Security Analysis and Evaluation, Financial Institutions Management, and Investments. He holds the designations of CFA, CFP, and CAIA.

Financial 80

Financial Banking Consumer Ethics 80

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Since then, I’ve been advising banks and credit unions on issues ranging from hurricane relief efforts to active shooters and cyberattacks.

Crisis 78

Crisis Financial Banking Crisis Management 78

Sword and the Script

JUNE 3, 2020

Signals can alert you when an up and coming competitor you’re not even monitoring for announces a partnership to expand into a smaller market – allowing you to shift strategy as the news is breaking as opposed to a week later.” As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Solo PR Pro

FEBRUARY 25, 2021

They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. Agency B: A boutique integrated and brand/creative strategy firm. We developed a strategy from start to finish together. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. In July, #measurePR discussed how major media outlets measure their content initiatives.

Measurement 75

Measurement Media Banking Community 75

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Mindful Marketing

APRIL 10, 2021

Peddling another’s property certainly appears problematic, until one begins to consider the many ways in which such leveraged transactions regularly occur: from apartment subleases, to bank loans, to consignment clothing. Individuals and organizations often sell others’ property on consignment.

Financial 65

Financial Banking Retail Sports 65

Mindful Marketing

AUGUST 9, 2019

Escueta, now 32, employs the same strategy in his barbershop, where kids can read aloud a book of their choice to the person cutting their hair, and anyone else within earshot. So, the reading program seems sustainable, but shouldn’t we be cautious about such corporate influence in children’s lives?

Corporate 85

Corporate Banking Sports Community 85

The Stalwart Blog

APRIL 14, 2017

I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. United will also break into their piggy bank to reimburse every passenger of that infamous Flight 3411 for their troubles; somewhere around $14,000.

Airlines 74

Airlines Banking Fashion Crisis 74