Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 125

Social Media Study Blogging Company 125

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Finance -> (Affluence, Bank Activity, Bank / Credit Activity, Credit Cards, Creditworthiness, Discretionary Spending, Economic Cohorts, Household Income, Investments, Net worth, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Before tuning into the webinar on Wednesday, September 21 at 12 p.m. What will you do to accomplish your objectives and reach your audience?

Communications 0

Communications Banking Measurement Public Affairs 0

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

PR for Anyone

MAY 26, 2024

Whether you’re planning a high school or college graduation party, there’s no need to break the bank. Guests can write down their advice or well-wishes and drop them into the jar. You can get a clear jar at Hobby Lobby and apply a chalkboard label and write their name on it and that way you could re-use it if you want.

Banking 130

Banking Writing Creativity YouTube 130

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? I always ALWAYS mention when I’m likely to reply and what an “urgent” need really is. Of course not.

How To 102

How To Banking Energy Writing 102

PR Fuel

AUGUST 27, 2020

If your company has developed a Corporate Social Responsibility program, your press release can highlight some of your initiatives. If your staff is collecting donations for a local food bank and then delivering everything to the charity, by all means, send a press release to let the public know about it. New Hire Press Release.

Nonprofit 104

Nonprofit Local Writing Examples 104

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

JUNE 18, 2024

At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. Since corporate leases tend to run over a time – five or 10 years is not unheard of – it’ll take some time to right-size. He’s been writing a lot about how B2B marketing needs a makeover.

B2B 164

B2B Government SMB Real Estate 164

Waxing UnLyrical

AUGUST 14, 2012

I write frequently myself about the people aspect of our business, most recently for Waxing UnLyrical , but also for my own blog, A Professor’s Thoughts. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. You just read Public Relations.

Publicity 103

Publicity Pinterest Nonprofit Twitter 103

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Contently - Strategy

JANUARY 26, 2023

This example from Citigroup’s chief innovation officer and head of Citi Ventures, Vanessa Colella, positions her as a thought leader in how banks can stay competitive against big tech companies. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Create content.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Waxing UnLyrical

MAY 2, 2017

Because, at the time of this writing, that innocuous question has garnered more than 50,000 views, close to 200 comments, and … … a LOT of negativity thrown my way. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

LinkedIn 111

LinkedIn Banking Training Social Media 111

Waxing UnLyrical

FEBRUARY 21, 2013

I write about this pretty often , and I’m not going to throw any of my colleagues under the proverbial bus by implying that “so-and-so is clueless about interacting with his/her stakeholders.” Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 90

Publicity Nonprofit Banking Government 90

Communications Conversations

JUNE 2, 2017

Because it lends credence to a trend I’ve long noticed, and often wondered about: Why are agency people far more networked than their corporate peers? Finally, as I think about my experience personally, I think about the people I’ve worked with and know on the agency side and people I know on the corporate side.

Agency 84

Agency Corporate Branding Brand 84

Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. . “Stick to the sensibilities of earned media.”

International 44

International Internal YouTube Nonprofit 44

Waxing UnLyrical

AUGUST 6, 2014

I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. I know that sounds awfully “Duh,” but… Flash forward 50 years as I sit here today writing this post with life bustling all around me. How do they do that?”. Image: Alan via Flickr, CC 2.0.

Nonprofit 93

Nonprofit Banking Writing Government 93

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. Bank (nominated by Monica Wiant). They had to be younger than 30. Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

NOVEMBER 28, 2012

I write a lot about the subject myself. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. Instead, it depends fundamentally on doing – action and deeds that are geared to public understanding and acceptance.”. Image: The U.S.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Publicity 100

Publicity Nonprofit Ethics Local 100

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Waxing UnLyrical

JANUARY 28, 2017

Because what we write, type, send, say, record, photograph, literally has the power to spark conversation, action, and change. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 94

Training Banking Community LinkedIn 94

Waxing UnLyrical

NOVEMBER 1, 2012

Corporate Giving. corporate funds to the following: National Coalition of Oncology Nurse Navigators : Professional organization that supports oncology nurse navigators assist patients and families to receive essential support services that help ease the burdens during cancer treatment. Leslie Lehrman SMAC! Memorial Fund.

Financial 103

Financial Banking Corporate Writing 103

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Intrado was formerly known as West Corporation. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”.

Software 95

Software Banking Technology Corporate 95

Cision

JANUARY 21, 2016

How do you deal with reporters who are coming in with a preconceived notion about your product/service and get them to at least write a fair/balanced story? In tourism, our crisis subject can vary from natural disasters, to hotel fires, protests and even corporate corruption scandals. You’ll spend an entire year just doing that.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey is ReputationUs’s founder and president. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

SEPTEMBER 23, 2014

Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. You’re late with the apology of course, but that just feeds the delicate balance.

Company 116

Company Apparel Airlines Crisis Communications 116

Sword and the Script

JUNE 3, 2020

As president, she’ll lead the company’s operations and corporate strategy. has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors. in 2019, reaching a record $4.5

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 91

Publicity Radio Nonprofit System 91

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Try a new audience with a new offering.

Financial 60

Financial Banking Content Marketing Writing 60

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. A lot of that comes from my background as a reporter where often it's, okay I didn’t know about this an hour ago, but you want me to write about it?

Meeting 97

Meeting Journalism Employee Storytelling 97

Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases.

Examples 52

Examples Company Financial Branding 52

Beyond PR

JULY 1, 2016

Corporate social responsibility, or CSR, initiatives are an excellent way for organizations to show people what they’re truly about. Take Kimberly-Clark’s Huggies brand, for instance, and their partnership with the National Diaper Bank Network. Demonstrate an ongoing commitment. .

Branding 69

Branding Brand Banking Education 69