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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

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3 Attributes of a Strong and Practical Crisis Management Governance Model

Melissa Agnes

The importance of solid and practical crisis management governance model. A crisis management governance model dictates who within an organization makes up the crisis management team. This is the team responsible for the organization’s crisis management and response.

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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

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2014: Year of the data breach

Reputation Us

The post 2014: Year of the data breach appeared first on LTPR.

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Warren Buffet Underscores the Value of Reputation

Sword and the Script

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

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Farage affair is ‘a monumental PR disaster’ for exclusive bank Coutts

Mark My Words

The Guardian For 331 years Coutts’s reputation for guaranteeing the utmost discretion made it the bank of choice for the rich and famous – including King Charles and every member of the royal family since George IV. The affair, say crisis management experts, risks “destroying Coutts’s reputation, if not its entire business”.

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