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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407
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Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The perception is not the same. These ambassadors are not … READ MORE ».

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How corporate IT is actually killing employee communications

Communications Conversations

But here’s the thing: When your employees go home at night, what programs and platforms are they using? A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. . * Because employees don’t discriminate.

Employee 157
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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. In that case, the right PR team can help.

Banking 327
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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

More and more of our communication – like all our activities, banking, shopping, dating – are moving online. Internal comms and town halls – the economics of B2B tech are tough right now which raised the bar for internal and employee communications. Or you might be wasting your money.

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Ways to Make Employee Communications More Engaging

PRSay

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

Employee 151
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Inside Innovation: ING Bank Communications team

The Resolution Blog

Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Here we speak to ING Bank communications director, Johan van der Zanden to find out how his comms team became Agile and the success they have felt since.

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