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We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.
For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously. However, if they’re an interior design company, a banking app, a property brand, a construction company etc. Infographics.
Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. That influences how many we’re able to produce.”.
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.
Obviously the dream is to come up with something that could go viral. Let’s say we took on a client that was a blood bank. Maybe let’s say it was a blood bank client. With the blood bank, maybe they’ve got no data, but maybe we go look, you’re a blood bank and it’s coming to Halloween.
It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Create social videos and infographics.
But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. “Not all predictions are positive. For this, I apologize. The list goes on.
Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. “It’s whatever people are asking about today in the world. That’s the viewer centered answer.”
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