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When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.
Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. It’s a pizza party, not a state dinner.
Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Write everything down so that everyone can quickly refer to it.
Infographic: Millennials and Social Commerce. The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production. For example: 13 Statistics from an Inc. 500 Social Media Study.
When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. It’s a tried-and-true bit of writing advice, one I remember from college journalism classes, and it applies here: Find ways to engage all the reader’s senses in your writing.
It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Create social videos and infographics.
Take, for example, TD Bank. Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues. Here are some LinkedIn content ideas for businesses to get you started.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”.
If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Most of their infographics only cost 1 credit, which is $345. (It You could write a story around it and then do some link outreach to major pubs in each country. Get approval from the stakeholders on those quotes.
Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Another new PR tech player. Client retention. Financial avengers.
A media bank is now an expected aspect of a press release. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Remember also that many companies have press photos that you can use when writing about them. (51)
For Brown Brothers Harriman , the oldest private bank in America, tapping into the high-net-worth female market wasn’t just a stride towards gender equality in wealth management—it was about seizing an overlooked opportunity. Royal Bank of Canada had an answer: Get everyone involved. infographic.
Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. It’s a pizza party, not a state dinner.
So that would be a journalist either utilizing a platform or their own social media saying, I’m writing an article for this publication and I need an expert to give me two or three sentences in order to put it in my article. Let’s say we took on a client that was a blood bank. published stories. And apparently like.
Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.
And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. A boutique agency provides access to creative senior talent that won’t break the bank. . 3) The Best Pitch is no Pitch.
And that was before everybody was writing stats posts. But if you’re a Salesforce writer writing a sales trends piece with data, everyone will cover that, of course. We’re not doing any kind of guide infographics or anything like that because we’ve seen less success. But yeah, I mean, it’s it.
Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”
Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.
By leveraging data-driven insights, financial institutions can provide targeted content and recommendations, such as investment strategies or banking solutions, which resonate with the unique circumstances of each client. Infographics create a more visual and user-friendly experience when sharing data or breaking down complex information.
It’s impossible not to agree with the former Governor of the Bank of England, Melvyn King, who has stated the public relations campaign “ insults the intelligence of the voters “ His statement preceded yesterday’s low point of the flotilla debacle on the River Thames in London.
Bylined Bloggers Suggest You Have a Broad Bank of Talent. What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. His Mojo works.
It’s impossible not to agree with the former Governor of the Bank of England, Mervyn King, who has stated the public relations campaign “ insults the intelligence of the voters “ His statement preceded yesterday’s low point of the flotilla debacle on the River Thames in London.
It’s impossible not to agree with the former Governor of the Bank of England, Mervyn King, who has stated the public relations campaign “ insults the intelligence of the voters “ His statement preceded yesterday’s low point of the flotilla debacle on the River Thames in London.
For example, if you are writing about the cities with the best weather and San Diego wins, that is relatively obvious and most likely won’t get much coverage. Using Proprietary Data or Third-Party Survey Data Proprietary data will always be valuable to entice reporters to write a story about your article.
Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. ” He described the Vox mission to The Content Strategist and other reporters at a recent press event. “Obsessives first,” Klein said.
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