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Women in PR: Financial communications has an opportunity to bank on women’s voices

Agility PR Solutions

As International Womens Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminala leading financial services communications agencyshare their insights on womens evolving role in financial PR.

Banking 105
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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. The campaign issued a call-to-action for users to “Break Up With Your Bank.” Good internal communications helps manage change.

Banking 327
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How Digital PR Agency Tank Uses Internal Data for Winning Digital PR

Buzzstream

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. Repetitive tasks and back-end office functions will be more automated.

Trends 407
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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently. Start small .

Media 323
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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. What is an “employees first” approach to internal communications? We use an employee-led approach to internal comms at Delta. We don’t feel like we’re quite there yet.

Employee 127