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Most PR teams work hard to make sure our client mediainterviews go off without a hitch. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. Confirm specifics ahead of time.
Use a wire service that allows you to add multimedia without breaking the bank. Maximize your Online Newsroom : The media and the public are paying more attention to the news section of a company’s website. An expert database so they can swiftly find someone in your company to interview. See this Cheat Sheet.)
Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Example 2: Wells Fargo After Wells Fargo found it hard to reach sales targets, two former executives created two million fake bank accounts.
Use a wire service that allows you to add multimedia without breaking the bank. Maximize your Online Newsroom : The media and the public are paying more attention to the news section of a company’s website. An expert database so they can swiftly find someone in your company to interview. See this Cheat Sheet.)
Want more: Read her recent PR Rock Star interview for ample reasons. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social mediatraining!). Susan Beatty, US Bank.
In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Depending on who you pick, be prepared to train your thought leaders. Create a content plan.
I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And it starts with candid PR counsel and mediatraining. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.
I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. What are you passionate about?
Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Example 2: Wells Fargo After Wells Fargo found it hard to reach sales targets, two former executives created two million fake bank accounts.
From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”
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