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Inside Innovation: ING Bank Communications team

The Resolution Blog

Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Here we speak to ING Bank communications director, Johan van der Zanden to find out how his comms team became Agile and the success they have felt since.

Banking 120
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Wishing you a safe and happy holiday season.

Writing 211
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And don’t neglect the old fashioned “information interview.” Is industry specialist the right path for you? Consider joining PRSA.

Industry 316
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PR Golden Turkey Awards, 2022

Flack's Revenge

For Sam Bankman-Fried and his crypto exchange FTX, the simple answer is that a leaked balance sheet leads your biggest rival… to instigate a sort of “bank run”… exposing billions of dollars in shortfalls you apparently created by riskily investing money that wasn’t yours. I’d say that sums it up pretty well.

Banking 177
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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote? And if not?

How To 144
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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. How hackers access your bank account?

Pitching 100
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). Even a reluctant Apple is dabbling with Twitter of late, or at least is exploring buying ads on Twitter.