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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 105
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Finding The Content Marketing Sweet Spot

Cision

One day Andy bought a few chickens at a local farmer’s market. John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication. Joe brings up a few examples, but Jyske Bank sticks out the most. Over eight years, Andy built a content hub based on his unique hobby.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Craft a seasonal survey.

Pitching 136
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Our local fish and chip shop reopened on Wednesday. A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting.

Tourism 118
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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment.

Tools 203
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A Night at the 40th Annual Totem Awards

Barokas

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. Our team’s work generated over 1.2 billion media impressions for VICIS. Public Affairs – Apprenti.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131