Remove Banking Remove Local Remove Technology
article thumbnail

From Traditional Banking to Fintech: The PR Transition

5W PR

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Once bastions of stability with grand lobbies and personal relationships, banks now face competition from sleek apps offering innovative services and unparalleled convenience. Nonetheless, the environment has evolved.

Banking 78
article thumbnail

Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans.

Pitching 100
article thumbnail

No Time for Nostalgia: Tech Is a Unifying Force for Growth in the New Hong Kong

The Hoffman Agency

Traditional growth industries reborn Finance and property will remain economic pillars, but technology is becoming the unifying growth driver. Thankfully, Hong Kong is increasingly embracing the chance to transform and grow through technology. Full disclosure: HKSTP is a client of The Hoffman Agency.) One example is Archireef.

Banking 36
article thumbnail

7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. 3: Find the local angle. Respect their deadlines.

Banking 100
article thumbnail

Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. Highlight cultural authenticity and respect local customs. Develop content that resonates with the Malaysian audience by incorporating local culture and values.

Marketing 101
article thumbnail

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. It’s an approach rooted in PRs and listening to the local environment. It overcomes the tension in organisations and client/agency relationships where different technology or workflow is used.

Tools 203