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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 107
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Many local chapters have working groups for new and young professionals. Is industry specialist the right path for you? Consider joining PRSA.

Industry 316
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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. It’s a pizza party, not a state dinner.

Blogging 215
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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans.

Pitching 100
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Amazon dominated the headlines in September’s brand coverage

NewsWhip

This was heavily covered by local publishers in various states, but the top story about the driver came from KSLA and earned over 139k engagements. . When looking at how Amazon was covered online overall, we see just how enormous the brand actually is, with over 5.3M Tesla owners’ issues earn public interest .

Brand 158
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. 3: Find the local angle. Respect their deadlines.

Banking 100
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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas. How did Scott’s team keep the state’s tourism afloat?

Crisis 120