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I started my career as a print journalist more than 20 years ago. I also have led the internal communications team and launched a publicaffairs newsletter and advertorial for a large hospital system in California. Ethics and earning public trust is critical for both of those industries.
There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Cover photo by Jerry Silfwer ( Prints / Instagram ). Any boardroom would be mad not to invite such a PR function. Image credit: Unknown.
Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. PublicAffairs – Apprenti. Our team’s work generated over 1.2 billion media impressions for VICIS.
Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. I think politics and publicaffairs should be done by people who can answer any question. Get busy doing public outreach.
In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard PublicAffairs Office. I’ve served in Army PublicAffairs for nearly 17 years now. That’s when I found LTPR.”.
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