Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

SEPTEMBER 22, 2016

That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. For years, every McDonald’s campaign had one simple measure – how many hamburgers served.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Data interpretation (31%). Community building (27%). Strategic planning (42%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

JULY 8, 2015

For instance, Eric Schadt is a scientist I profile in Stand Out who made a major impact by applying his early training in mathematics and computer science to bring the power of Big Data to biology. When you build a community around your idea, audience members start talking to each other and making the idea their own.

Skype 120

Skype Conference Leadership Big Data 120

PRSay

OCTOBER 24, 2018

Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition. Internet communication: Instant global connections through the internet and social media are changing norms of human communication and blurring sociocultural barriers.

Ethics 265

Ethics Automotive Conference Technology 265

5W PR

MAY 16, 2024

PR can illuminate this, emphasizing their adoption of artificial intelligence for fraud detection, big data analytics for personalized financial advice, and blockchain technology for secure transactions. Community focus Highlight the bank’s commitment to the local community.

Banking 78

Banking Financial Privacy Mobile 78

Stephen Waddington

JUNE 22, 2020

Behavioural profiling and data harvesting Isabel, and other AI companions like her, might just evolve the big data landscape. Anyone following the popular HBO series Westworld can appreciate the premise of creating AI experiences to harvest the last massive frontier of big data — individual psychology.

Meeting 93

Meeting Big Data Data Banking 93

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Consistently mentioned in “top people to follow” and “up and coming pros” lists, Oracle named Stacey a finalist for its Community Manager of the Year Award in 2012. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Report 106

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” You have to be “engaging, useful and relatable,” he says. I still have my notes.). “Newsjacking” Still Works.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

prTini

NOVEMBER 21, 2014

The Science of Building a Lasting Social Media Community. Big Data: It’s Not What CMOs Know, It’s What They Do. Kickstart Your Career by Finding — and Funding — Inspiration Abroad (client). 9 Moments the Happiest People Have Every Day. The Top 10 Social Media Podcasts Right Now (client). Snapchat 101: A Brand Primer.

Branding 52

Branding Brand Case Study Big Data 52

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. Khali Sakkas , Chief Executive of Insights & Research at Isentia and an AMEC Board member.

Measurement 68

Measurement Data Big Data Banking 68

Stephen Waddington

DECEMBER 11, 2019

Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process. The next 12 months will involve building a community of practice. As you’ll discover Kerry is driven and hugely enthusiastic.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. What do you do to get your community buzzing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

JULY 2, 2018

Twitter and the community that took me under its wing. A3: Hard to say. My degree is in mass comm and I went to school for a career in radio. I had no focus in PR or marketing at all in school. What did for sure? shonali deserves heaps of praise, specifically. measurepr #measurepr.

Measurement 43

Measurement Nonprofit Education Twitter 43

Waxing UnLyrical

JUNE 13, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Education 40

Education Measurement Government Interviews 40

Ethical Voices

MARCH 14, 2022

It could be a false narrative or could just be narrative for placement versus narrative that’s actually interesting and serving a greater purpose to a community. It means that inclusion absolutely and positively should include the BIPOC community, as much as it also should include people with physical disabilities.

Ethics 52

Ethics Publicity Data Agency 52

PR 20/20

JULY 24, 2019

If you’re anything like us, you chose a career in marketing to avoid anything resembling data science. Terms like algorithm, neural network and big data may make your eyes roll back. The key to AI in marketing: Get started. Do not fear! Registration is now open with an exclusive 50% off launch pricing through July 31, 2019.

Marketing 59

Marketing Data Technology Analytics 59

Marketwired

FEBRUARY 11, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. Perhaps with a larger community, the app could have some legs. That’s it for now. What did I miss?

Trends 56

Trends Big Data Mobile Conference 56

Marketwired

FEBRUARY 16, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Loves Philip Roth and Ghostface Killah. Formerly at WSJ, ESPN and NYT.”.

How To 121

How To YouTube Pitching LinkedIn 121

NewsWhip

JULY 29, 2021

Paul: Being concrete, you are seeing then that a brand engaging either with particular communities or on particular topics is much more of a driver than 10 other things that could be drivers. Because this is what we’re kind of seeing come in from the community and appear in that conversation. So, it’s really the best.

Branding 78

Branding Brand Marketing Data 78

Waxing UnLyrical

JANUARY 5, 2015

Why: Last August I spoke at FPRA’s Annual Conference with Adam Singer and Deirdre Breakenridge on PR and big data. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

PR Conversations

NOVEMBER 27, 2015

What this proved to me was that no matter where in the world, public relations communities and their professional associations are similarly concerned and motivated by bitter personal feuds and competitions. These are concepts that only quite recently we have begun to fathom in our PR body of knowledge. So what else is new?

Conference 40

Conference Hotels International Internal 40

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community.

Big Data 60

Big Data Crisis Communications Data Crisis 60

NewsWhip

JUNE 2, 2021

Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign. Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

Media 88

Media Data Reddit Crisis 88

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

Doctor Spin

JANUARY 30, 2025

With such profound advancements in digital technologies (artificial intelligence , machine learning , big data analysis, etc.), Content from a trusted creator trusted by a large community of followers used to be the leading indicator of future performance. Why must it be this way? How does this work?

Social Media 52

Social Media Media Viral Course 52

Doctor Spin

OCTOBER 25, 2024

Technologies such as IoT, AI, big data, and cloud computing are primary enablers of digital transformation, enhancing competitiveness, sustainability, and innovation in business practices and models. link] Big data and analytics. Stage 3: Engagement / Content & Community. Key Drivers Industry 4.0 technologies.

Financial 52

Financial eBook Journalism Big Data 52

Stuart Bruce

NOVEMBER 11, 2016

We need to find a way to harness activists to actually go out into their communities (which isn’t where you live as communities are more complex than that) and listen in a way that means they can report back what people are feeling, to be made sense of and acted on. Shift Communication’s Christopher Penn.

Communications 154

Communications Data Policies Twitter 154