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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

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Reverse That PR $H#T

Marketwired

How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. STEP 2: Stop thinking about a pitch or press release, start thinking about the best format to communicate with your audience, customer, employees, etc. She holds a B.A. She holds a B.A.

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How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. We don’t have as much data as our marketing siblings. I built it through the lens of a customer of a trade.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

Twitter and the community that took me under its wing. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. A3: Hard to say. My degree is in mass comm and I went to school for a career in radio. I had no focus in PR or marketing at all in school.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

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Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. But those that embrace data are the forward-thinkers who will deliver significant business outcomes and set the route the public relations industry takes next. *This article was provided by Cision, a PRSA partner.

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