Remove Big Data Remove Consumer Remove Viral
article thumbnail

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Their efforts have propelled merely popular stories into through-the-roof viral successes. The meetup was about Data Science in the Newsroom. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation.

Viral 120
article thumbnail

The Real Master of Hype

Mark My Words

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo.

Viral 83
article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52