Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. Work cross-functionally with our engineering, sales, and marketing teams to ensure successful customer deployments. Responsibilities. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. ” So why hasn’t there been more attention and investment in content? I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Big data makes Facebook one the most amazing matchmaking services ever.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

JANUARY 16, 2017

What I hope to demonstrate is that businesses can use this tactic for content creation agnostic of size or situation. Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. The odds are that Adobe generated some of the source data for these articles and posts.

Data 120

Data How To Retail Ethics 120

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. I am a big fan of podcasts, and like listening to them while jogging. The Music and Branding Connection. I’m also a music lover. Absolutely.

Brand 120

Brand Branding Big Data Technology 120

Flack's Revenge

AUGUST 9, 2016

They notified the content promotion staff when there was a likely winner. Do you want to achieve data-driven content marketing success? The post Huffington Goes Viral with Data Science – You can Too appeared first on. The resulting quick action turned popular articles into viral successes.

Viral 120

Viral Data Web Trends 120

Sword and the Script

MARCH 20, 2018

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank? Startup Marketing?

Industry 85

Industry Marketing Enterprise Mobile 85

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

AUGUST 19, 2017

So, how, exactly, can top marketers pull that off? That’s the theme for this week’s Unscripted Marketing links [UML], which is returning as an occasional series, after a brief summer hiatus. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. Fletcher wrote.

Leadership 66

Leadership Study Analytics Survey 66

Marketwired

FEBRUARY 11, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A.

Conference 100

Conference Big Data Pitching Employee 100

Flatiron Communications

MAY 2, 2017

Between the CRM solutions from GMail, Mailchimp, Meltwater, and SalesForce, PR types have many choices for their email marketing software. The smarter PR set uses this platform or others like it that capture engagement to different degrees. The above tools have as their focus professionals plying the art of media relations.

Tools 45

Tools Twitter Report Pitching 45

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Where to find him: [link]. 7: @AlanSee | Alan See.

Twitter 60

Twitter Social Media Big Data Sports 60

PR in High Definition

NOVEMBER 23, 2016

The challenge of 1:1 marketing. A while ago, it was very fashionable to talk about one-to-one marketing. According to research , 52% of online marketers hold personalisation as a central theme in their strategy. According to research , 52% of online marketers hold personalisation as a central theme in their strategy.

Big Data 63

Big Data Financial Data Fashion 63

Cision

NOVEMBER 10, 2016

But you can’t make a well-informed decision or craft a strategy unless you democratize data. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors. You need to gather this knowledge, build on top of it, and use it to make your sales and marketing processes more effective.

Data 292

Data Big Data Strategy How To 292

Sword and the Script

JUNE 3, 2017

For the most marketers or communicators, this is a simple fact of modern maturity. This is one of the reasons that in some ways, marketing has gotten harder. Marketing today is dynamic and requires curiosity matched with continuous learning. And that’s the theme for this week’s Unscripted Marketing links [UML].

Web 72

Web Content Marketing Technology Creativity 72