BuzzFeed Pound and the Future of Data-Driven Decisions
Shift Communications
APRIL 28, 2015
BuzzFeed, the Internet’s current media darling, realizes that data is the key. Data is the way to determine what works, what spreads, what stories will be shared and in what ways. Marketers have long tried to determine what makes something go viral. On a much smaller scale, companies can use their data in similar ways.
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