Remove Big Data Remove Ethics Remove Privacy
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This Week in PR Ethics (03/02/23): Do Businesses Really Care About Diversity? What Happens When Employers Monitor Your Brain?

Ethical Voices

Some weighty, fascinating, and depressing ethics stories this week. From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly.

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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. In fact, the explosive growth of data science may be part of the problem.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Big data offers insights that enable customization and pose new cyber security and privacy issues. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Millennials have surpassed baby boomers as the largest segment in the workforce.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. It all comes back to data and privacy and transparency.

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What is Predictive Media Intelligence?

NewsWhip

Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign. Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

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Top 8 AI Tools in Post-COP28 ESG Reporting

Newsfile

They developed a tool with WWT, which helped them use big data to make better decisions and improve how they work. Success Story – Accenture Another example is international business management consulting company Accenture, which tackles ESG data challenges with a strategy focused on standardized reporting.

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93 Ethics Issues for Thanksgiving Dinner Discussion in 2023

Ethical Voices

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

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