Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Mark Simpson, VP of offering management at IBM Watson Marketing, shared his insights with Ad Age : .

Marketing 118

Marketing Data B2C Big Data 118

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Flack's Revenge

AUGUST 23, 2016

I am a big fan of podcasts, and like listening to them while jogging. A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performances and dissect new album releases. I’m also a music lover.

Branding 120

Branding Brand Big Data Technology 120

Ethical Voices

MARCH 2, 2023

The decline of privacy and ethics around big data are two topics I discuss regularly. The ethics of reselling – I had an interview a while ago with Scott Tharler , examining the ethics of reporters reselling review units. It also reported that only 3.8% of Chief Diversity officers are Black, compared to 76.1% who are white.

Ethics 78

Ethics Privacy Big Data Employee 78

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. Showing the impact of PR on brands, on the market and overall client business objectives will grow in importance.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Those interviewed range from CEOs and journalists and include the following: Sara Castellanos : Tech Reporter at Boston Business Journal.

eBook 60

eBook Marketing Interviews Big Data 60

Presspage

JULY 25, 2017

Engagement and followers on social media, visitors to your website, the amount of time spent on your website, the type and amount of data collected in your information database, percentage of opened newsletters among others may be good metrics to use. Online data is booming.

Data 92

Data Tools Big Data Measurement 92

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Back in September, we attended the FutureM and INBOUND Conferences in Boston. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

Marketwired

FEBRUARY 16, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. The quotes pique far more interest around our guests and their interviews. She holds a B.A. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MARCH 20, 2018

The event marketing team may look at higher level metrics to improve the event overall, while account managers can use data at the individual level to do better manage their client relationships, deliver better service, and increase account value. Sand Hill: Mining an Untapped Vein of Enterprise Big Data. Startup Marketing?

Industry 89

Industry Marketing Enterprise Mobile 89

Bad Pitch Blog

JANUARY 13, 2016

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Interview Briefs, Spokespeople & So-Called Media You Should Avoid : We look well beyond the front end of the media relations process. Kardashian. The good news? The bad news?

Pitching 40

Pitching Media Relations Media Big Data 40

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. The Measurement Life: An Interview with Jim Macnamara. So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. A5: It was when I worked remotely for a publishing company.

Measurement 43

Measurement Nonprofit Education Twitter 43

Ethical Voices

AUGUST 29, 2022

It’s being used by big firms. How do we use this big data that we capture? Listen to the full interview, with bonus content, here. I mean, maybe the creation of radio might have been like this at the time in the early 1900s, late 1800s, but artificial intelligence is here.

Ethics 93

Ethics Groups Handbook Education 93

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. When you’re out there interviewing for another job and they want to know, why’d you leave your last job?

Ethics 52

Ethics Publicity Data Agency 52

Beyond PR

APRIL 27, 2016

Targeted email invites for demos or interviews are another place to promote your press kit link. Giveaways and contest details, demo announcements, interview requests and general show commentary are popular choices for trade show tweets. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PRSay

OCTOBER 12, 2016

In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data.

Big Data 60

Big Data Crisis Communications Data Crisis 60

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Media Bistro Designed as a resource for writers rather than PR professionals, this. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Doctor Spin

OCTOBER 25, 2024

Defining digital transformation: Results from expert interviews. Technologies such as IoT, AI, big data, and cloud computing are primary enablers of digital transformation, enhancing competitiveness, sustainability, and innovation in business practices and models. link] Big data and analytics. link] 12 Mergel, I.,

Financial 52

Financial eBook Journalism Big Data 52