Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Big data will empower us to create more and more highly personalized content experiences. The post AirPR Interview Series: Jon Gelberg, Inc. Studio, which produces all content for Inc.’s s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. I laugh most at…British comedy shows.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Those interviewed range from CEOs and journalists and include the following: Sara Castellanos : Tech Reporter at Boston Business Journal.

eBook 60

eBook Marketing Interviews Big Data 60

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

Marketing 60

Marketing Privacy Big Data Technology 60

Sword and the Script

MARCH 20, 2018

The event marketing team may look at higher level metrics to improve the event overall, while account managers can use data at the individual level to do better manage their client relationships, deliver better service, and increase account value. Sand Hill: Mining an Untapped Vein of Enterprise Big Data. Startup Marketing?

Industry 90

Industry Marketing Enterprise Mobile 90

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3 I studied journalism in grad school. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas.

Measurement 43

Measurement Nonprofit Education Twitter 43

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. It’s being used by big firms. How do we use this big data that we capture? Listen to the full interview, with bonus content, here. I spent the first third of my career working for newspapers.

Ethics 93

Ethics Groups Handbook Education 93